When you look at a website page, many elements are working to create a finished product. Those elements can actually drive away visitors if they don’t work or are too intrusive on the page. Many websites are too complicated, and those factors can decrease your website’s usability. There are crucial elements that you can use for an effective web design that boosts website usability.
What Is Website Usability?
Website usability often refers to how a website is designed, focusing on the user’s needs. When the design centers on the user, it can ensure that the website will operate efficiently and be easier for the visitor to use. When you incorporate usability into your website, you must focus on the two goals of clarity and utility.
However, website usability is a little more complex than that. While making a website might seem simple, it is often considered one of the most complex tasks in the design world. With a focus on usability, the website should not only look appealing to visitors, but it must work as expected.
The Critical Principles of Web Usability
There are five principles of web usability: availability, clarity, recognition, credibility, and relevance. Here’s a deeper look at these principles.
In simple terms, availability is how easily a user can access your website. Some websites are affected by the hosting platform and the compatibility of the users’ devices.
As one of the core principles of website usability, clarity is vital for your website users. If you have a design that distracts users, they could forget about their initial reason for visiting and leave your site.
When users come to your website, there is a learning process known as recognition. While your site might not need to be studied, a user will take a few seconds to assess it before taking action. For better website usability, you will want to make this learning curve as small as possible.
When your users don’t trust your website, then you will struggle to find repeat visitors. You can demonstrate your credibility by being transparent about your business goals or ensuring that your site is updated.
Relevance can be tricky. This usability principle focuses on whether your site has engaging content. You will need to create content that targets the right audience, and you can accomplish that by meeting their needs and goals.
All of these five principles are vital aspects of website usability.
Is Website Usability the Same as User Experience (UX)?
These two terms are often confused with one another. Website usability is often considered a subset of UX. With UX, it has a broader field than just website design. A great user experience makes sure that the website is consistent across multiple devices.
Website usability makes things easier for visitors. UX design focuses on creating an enjoyable experience. For example, usability design concentrates on easy-to-understand navigation buttons, while UX design incorporates the best colors to attract users’ attention. If you have questions about the difference between website usability and user experience, reach out to one of the creative companies in Philadelphia.
Designing for Website Usability
When you adhere to those five essential website usability principles, you can save time and money on the development and design. Here is a quick look at how to make your website usable for all visitors.
What is the most crucial step in website usability design? User research. Before starting the design process, you must research what your users want and need from your website. You might be surprised by the answer. There are several ways that you can conduct this type of research.
In many cases, designers will use a journey map to help visualize how users interact with the website. These maps should show you how to reach specific points throughout the site. While you may want to take an innovative approach to your design, there is no reason to reinvent the wheel. It is important to stick to the basics that will keep your users happy. You want to have a site that conforms to your users’ expectations.
Structure Your Site
You can take some of those insights from your user research and use them to structure your website. Focus on those tasks that your visitors want to achieve when visiting your site. If you place too much information on the site, the user is more likely to leave and never return. Website usability often includes straightforward designs. It is never a good idea to bog down your website with unnecessary elements.
Hire a Web Designer
You might want to tackle it by yourself, but you should think about hiring a professional. A great website is more complicated than adding a few features to your webpage. An experienced web designer can ensure that these usability principles boost users’ engagement.
While most websites operate on the same principles, they should not all look the same. When you search for a Philadelphia branding and design agency, find one that can create a great-looking website and boost your brand.
Testing the Website’s Usability
You should think of a good website design as a process, not an entire event. Over time, you must continually test the site’s usability to improve your users’ experience. A design might look great on paper, but it can lead to problems for your website without real-world testing.
Website Usability Is Vital
Website usability is an essential factor that can often be overlooked. You will want to focus your design on the users. When you know what they want or need, you can make a more helpful site for them. When a site is easier to use, that means more visitors for you.
Let Us Help With Website Usability
If you need some help with the usability of your website, make sure to contact Hyland Graphic Design & Advertising. We have an experienced team of professionals that can create a great-looking website that focuses on the user experience. Schedule your consultation by calling (484) 879-6145.