BRANDING/IDENTITY & LOGO DEVELOPMENT EXAMPLES
WE ARE BRANDING COMPANIES & BUILDING RELATIONSHIPS
Hyland Graphic Design & Advertising is an experienced brand management company dedicated to building successful brands and identities for companies of all sizes. We stand apart from other branding companies by going above and beyond for our clients. Over the years we’ve prided ourselves on providing outstanding customer service on every level, delivering unique designs and fresh perspectives. We work with you to create not only a strong brand, but a powerful reputation that can successfully grow your business.
While a logo is a key element to your brand, it’s just the tip of the iceberg when it comes to giving your customers a great impression about your company. It’s all about creating brand recognition, so that every time someone sees your company brochures, logo, website, apparel, vehicles or signage, they recognize that it’s YOU!
Our experienced team makes it a point to ensure that we reflect your brand’s personality and tone of voice to better provide value to your customers. Through tactful branding and effective use of visuals, Hyland Graphic Design & Advertising can build you an established brand that will stand the test of time.
Check out our work and see how your business can benefit from an effective branding company.
BRANDING COMPANIES IS OUR SPECIALTY
Over the years, our team has helped thousands of different businesses across all industries build successful brands and powerful identities, by creating dynamic logos and developing consistent messaging and business assets. We understand how important it is for your brand to not only be memorable, but to be uniquely positioned from the rest of your competitors.
We want you to stand out in a crowd so that your customers remember and trust you!
HOW WILL A GREAT BRAND & IDENTITY GET MY COMPANY A (ROI) RETURN ON INVESTMENT?
Brand identity is the foundation of your corporate image. It’s the fundamental idea behind everything a company does, everything it owns and it aims to reflect the values and goals of the business as a whole. With a well-managed brand identity, your business will not need to reintroduce itself time and time again.
When someone sees your logo, visits your website, views your business card, or receives your postcard, do you want them to feel that you are a trusted source? Without a strong brand promise, you spend half of your valuable selling time introducing your business and making the case that you are a reliable provider.
Hyland Graphics can help you to compete in the marketplace by producing a consistency that embodies what your company stands for, what it believes in and why they exist. It is the uniqueness of this identity that will have your company or organization stand apart from your competitors, earning you a place in the memory of your prospective customers.
WHAT GOES INTO CREATING A SUCCESSFUL BRAND?
It’s very important to maintain consistency in your brand and identity to create and establish loyal customers. When people think of branding, they assume it just means just having a logo and putting it on everything your business owns. But it’s so much more than that! A well defined brand includes topography, colors, personality, brand voice and more. While there are so many factors that play into building a successful brand and identity, we’d like to define what is included.
LOGO DESIGN
A well designed logo can take your business a long way, as it is one of the first impressions you can give your clients’ about your business. It’s the foundation for which your brand is built on and a key identifying symbol that will help you build long term relationships with your clients. Logos must be easily recognizable, flexible and work as a one color option.
WEB DEVELOPMENT
Your website is the face of the company where your existing and prospective clients go to view your products and services, and learn about your business. A beautifully designed website that effectively communicates your message while providing consistency can help support your overall brand experience for current and prospective clients’.
BRAND GUIDELINES
As with every brand, it’s important to maintain consistency. This involves defining a set of rules on key features of your brand to maintain regularly including font, color, topography, line spacing, and more. This is a staple for how you move forward with your future designs and promotions.
PRINTED MATERIALS
What better way to introduce your brand to your customers than by getting directly in front of them with consistent branded material? When others see that your brand is cohesive with your printed and digital marketing collateral, they won’t have an issue recognizing your business. These printed materials can include brochures, sell-sheets, business cards, direct mail, banners, flyers, and letterhead.
IDENTITY
Your identity is your perceived value to your clients. It’s important to build an identity that accurately reflects your mission, values and beliefs. If your values align with your customer base, it allows you to develop stronger relationships.
ADVERTISING
When running ads, it’s easy for a customer to glance over your ad without reading your name. But with distinctive colors and fonts, they can easily associate your ads to your business.
PROMOTIONAL MATERIALS
From exhibiting at trade shows to attending conferences, it’s important that you have consistent and interesting promotional materials that support your brand. These materials can include flyers, brochures, trade show signage/booths, business cards, pens, mugs and more.
CUSTOM BRAND APPAREL
Creating uniformity in the workplace is important for all businesses, as it can help promote brand awareness and give a polished look. When employees are wearing their branded apparel, they are more easily recognizable and build a level of confidence for your brand for your customers.
COMMON QUESTIONS FOR BRANDING COMPANIES
WHY DO I NEED BRANDING SERVICES?
A well planned brand strategy will help you build relationships with customers as you will be easily recognizable. When clients’ continually see consistent branding materials from you, they will instantly recognize your business.
HOW DO I IMPROVE MY COMPANY BRANDING?
Consistency is king! Throughout our experience branding companies, we can’t emphasize enough how important it is to maintain consistency with all your messaging and designs. Maintaining this will help establish your brand and create uniformity. Other ways to help improve your brand is through having a strong digital marketing and search engine presence, providing quality content that tells your story and adversities your services.
WE LOVE MAKING A DIFFERENCE
At HGD&A, we make it our mission to build you a successful brand and advertising strategy. With an effective brand position, your business can make a long lasting impression. Whether you need help with your logo design, rebranding or brand/identity implementation and management, we can help!
EXTENDING OUR SERVICES
As a full service marketing agency, we offer comprehensive branding & identity, brand management, logo design, custom web development services, graphic design / print design services, SEO, custom branded apparel, promotional items, trade show signage and more! You can rest assured that you will have a clear and consistent moving top brand image that will work across all platforms. This will help you to confirm your credibility, solidify customer loyalty and connect you emotionally with your audience.
We create a brand promise that connects you to your clients, motivating them to trust you, and more importantly, buy from you! Taking the time to create a truly unique and efficient brand is the most important decision that a business can make. Hyland Graphic Design & Advertising is here to make your vision a reality! Contact us about your UNIQUE vision, and together we can develop a strong and IMPRESSIVE brand!
AREAS WE SERVE
We offer branding, branding and identity and branding management around the greater Philadelphia area and proudly reside in Chester County, Pennsylvania. While we serve our local community, we are not limited by geographical limitations as we provide custom apparel for businesses all across the country for every industry.
CITIES AND TOWNS
West Chester, Philadelphia, Main Line, King of Prussia, Exton, Wilmington, Downingtown
