Improve Your Online Presence by Investing in Quality Website Design

A positive online presence is essential to the success of any business. Your website is your first online impression. An amateur website that is out of date, hard to use, or does not accurately reflect your brand can be a true liability. Make sure you turn web traffic into sales by investing in quality web design in West Chester.

Quality web design in West Chester can improve your online presence in a variety of ways:

1)  First Impressions

Everyone knows that first impressions are hard to change. Hiring a company that produces quality web design in West Chester to create an easy-to-navigate, attractive website will help you to make positive first impressions. Amateur, complicated or unattractive websites cause potential clients to click away and move on to your competitors’ sites.

Think of your website as your online storefront or front office. It should be welcoming and comfortable. Just like a pleasing storefront attracts new customers, memorable websites entice customers to explore and refer their friends. Investing in web design in West Chester encourages new and repeat web visits.

A professionally designed website contributes to your company’s legitimacy and professionalism. A website that is attractive and functions well makes the first impressions that you want: professional, serious about your business, and here to stay.

2)  Stand Apart from the Crowd

Quality web design in West Chester not only lends your company credibility, but it also can help your business stand above the competition. A beautifully designed and executed website makes potential clients more likely to browse and read the content as well as to refer friends to visit your site.

Experienced companies that provide web design in West Chester have both the artistic eye and the technical know-how to build a high-quality website for your business. They can work with you to create a website that stands apart in the crowded online marketplace.

3)  Easy to Use = Easy to Buy

Make sure the company you hire for web design in West Chester not only produces a website that looks good, but also makes it extremely user-friendly. Visitors to your website should be able to navigate it easily, find the information they are looking for and contact you without hassle. Websites that make it easy to shop, book appointments and/or contact the business are more likely to generate meaningful, income-generating customer interactions.

Companies put a lot of effort into driving traffic to their websites, but if the site does not look good or function well, all of that effort is wasted. Top teir web design is vital for increasing your business’ web presence and encouraging your potential clients to browse your site.

Working with a company like Hyland Graphic Design & Advertising for web design in West Chester is a smart choice. Our team has both skilled graphic designers and technical programmers. We produce beautiful and highly functional websites for their clients. HGD&A is the best and award winning teams to work with for web design in West Chester. Contact us today for a FREE 1-hour consultation at 484-879-6145.

“You only get one first impression, we’re here to make sure it’s the right one”!

Four Things a Branding Agency Can Help You with That Can Make a Real Difference

Branding. It’s quite literally the thing that sets a company apart. Companies can spend a long time acquiring and changing their branding. But for new businesses and ones in need of some new branding, the best way to tell that story is with the help of branding agencies in Philadelphia. Here are just a few ways in which a branding agency can have a real impact on your business.

Logo Design

What goes into a logo? It’s about more than crafting a doodle that’s somewhat eye-catching. It’s about capturing the heart of a company, what it does, and how it says that to the world. If you think about the world’s most recognizable logos, they tell a story. The arrow in Fed Ex gives it momentum and direction. The simple elegance of the Mercedes-Benz logo conveys its commitment to luxury. If you are in need of a logo, then branding agencies in Philadelphia can help craft one that does more than catch an eye. It can tell someone what they need to know about you before they click through to your website.

Custom Apparel

You know when you walk into your favorite shop or restaurant in town and they have cool apparel and merch? This has become a great way for companies not just to get a little bit of extra money, but also to get their loyal customers to become walking endorsements. There are very few branding agencies in Philadelphia that do both graphic design and apparel design, which is one of the reasons why Hyland Graphic Design & Advertising is so special. We have worked with numerous companies to create custom apparel that looks great and sells fast too!

Brand Storytelling & Guidelines

You will hear the words “brand” and “story” close together very frequently. That’s because, in many ways, they are the same thing. Branding, at its core, is the process of telling your story through your visual elements, whether that is a logo, a color scheme, a set of design principles or even the tone of your communications and social media engagements. All of this is part of your branding, and the right branding agencies in Philadelphia can help bring all of these elements together into a cohesive brand story.

Website Design

You can have the world’s coolest branding, the best logo and the coolest apparel that fly off the shelves and onto your most loyal customers but without a well-designed website and online experience, all of this won’t matter. Top tier branding agencies can help you get your company looking its best and they can design a website for your customers that will turn them from curious into conversions.

Hyland Graphic Design & Advertising is one of the top branding agencies in Philadelphia. Every day, we strive to help our clients tell their stories in unique and impactful ways. If you are looking to make your brand more recognizable and better received in today’s digital world, we can help. From web development to graphic designs to digital marketing and branding, we help craft stories so you can tell the world who you are.

“You only get one first impression, we’re here to make sure it’s the right one!”

Web Design Mistakes to Avoid

Branding is a word that use to be associated with farmers. They would brand their animals so that people knew who they belonged to. If an animal managed to get out of the pen and wander away, then neighbors would know who to return it to. The brand stood out and was identifiable. Nowadays, a brand is the same idea; you want people to know about the product or the service that it represents. When you see a swoosh on a shoe, you think Nike; if you see a picture of an apple with a bite out of it, you think Apple brand products; if you see a little green robot, you think Android. Why are these brands and so many others so successful? It all is in the branding of their products, and web design in West Chester can help you make your digital brand recognizable.

Digital branding at its finest

Web design in West Chester is one of the most common forms of digital branding and advertising. A study has shown that online shopping and marketing has tripled compared to the traditional stores. This is especially true during the Covid pandemic. During these trying times entrepreneurs have relied on their web presence as their primary form of marketing. Sometimes, companies try to assemble the webpage themselves, or they hire a friend to design their website for them. More often than not there are crucial mistakes made that, instead of bringing people to their site, drive them away. Professional web design in West Chester can bring your brand to life and bring consumers to your website.

Designing a website is a form of art

This means your web presence needs to be done by professionals who can ensure that your website is appealing and easy to use. When a consumer opens a website and there is too much content or pictures, it is so distracting that it can confuse your potential customer. When a client or customer finds the website hard to navigate, and your audience becomes unable to find the product or the information that they were searching for. This may increase your bounce rate and send your potential clients to your competition. The same can be said when there is not enough information on your page, or it looks like it was built by an amateur. There needs to be a perfect balance of content, images and calls to action on your web page. Stellar web design can help keep you customer engaged, informed and will lead to sales.

Webpages, like other forms of advertising, have to be unique to standout

Your website needs to be designed in a way that is pleasing to your customers. Often, websites have poor or stretched images and disappointing navigation. A webpage also needs to use fonts that are attractive and legible. The white space should ensure a readable and pleasant experience. Additional visual elements and infographics that help to represent the purpose of your website are also paramount. Hyland Graphic Design & Advertising’s web design in West Chester can create original layouts to bring your digital presence alive, and will assist in designing your website start to finish to ensure that your brand is firing on all cylinders.

There are many other common mistakes when designing a website

Websites must adhere to your demographic audience, and you must ensure that your navigation and contact information are complete and easy to find. There are so many different facets that must apply when designing a winning online experience. You need to consult with experts to ensure your brand is recognizable throughout your web design in West Chester in this busy digital media world.

Hyland Graphic Design & Advertising is your West Chester, PA company that will bring your digital brand alive. For more information, click here.

“You only get one first impression, we’re here to make sure it’s the right one!”

Types of High Impact Business Branding

Many small- and medium-sized businesses overlook the finer details of building a powerful brand for their company and/or products. It is important to work closely with a branding agency to make sure that your brand is the best that it can be. Though branding agencies in Philadelphia are all clamoring at the chance to prove their branding know-how, we will get you started here with a few tips on the different types of high-impact business branding and how to figure out which are best suited for your business.

1) Emotional/Conscious

The best branding agencies in Philadelphia find out who your target market is in order to appeal to them emotionally. The most impactful branding campaigns connect with consumers on an emotional level. This also includes conscious branding where doing the right thing becomes part of the message.

2) Unique and Interesting

Innovative branding agencies in Philadelphia can help you create a unique brand. Cutting edge brands are interesting and unique and stick in consumers’ minds eye. Creating a high impact and interesting brand requires a branding agency that is capable of outside-the-box thinking.

3) Experience

With the right branding, you can evoke the feelings of an experience for your consumers. Exceptional branding agencies in Philadelphia are able to make people feel as though they are buying a lifestyle when they are buying your product.

4) Style

Top level branding agencies in Philadelphia will always spend time developing the identity of your brand. Taking your unique style to the forefront is extremely impactful. Creating a brand that is synonymous with style can ensure that your business brand is unforgettable.

5) Service

Branding that focuses on your consumers and how your business can serve them can pack a punch, especially if your business offers exceptional service. Branding agencies in Philadelphia will want to focus on your strengths. If your strength is your business’s connection with your customers, then this should be part of your branding strategy.

6) Value

Though it doesn’t sound very glamorous, a brand based around value can go a long way for some businesses. The best branding agencies in Philadelphia can build a brand around value that makes consumers think of your business first before any others.

7) Minimalist

Sometimes called “no-branding” branding, minimalist branding focuses on simplicity and neutrality. This type of branding catches attention because it is so different than the usual flashy brands we are used to seeing. Doing more with less is a complex task for any branding agency in Philadelphia, but when it is done well, minimalist branding is highly impactful.

Now that you’ve started thinking about how to create a high impact brand for your business, it is time to reach out to professional branding agencies in Philadelphia like Hyland Graphic Design & Advertising.

Hyland Graphic Design & Advertising is one of the best branding agencies in Philadelphia. They are a full-service agency that can take your brand all the way from concept to completion. The Hyland Graphic Design & Advertising team of experts can help you build the perfect, high-impact brand for your business.

“You only get one first impression, we’re here to make sure it’s the right one!”

Five Questions to Ask When Hiring a Web Design Company

Teaming up with the right web design company should make your website development or re-development process smooth and successful. Asking the right questions before hiring a web design company in Philadelphia will help you to choose the right company for your business needs. Here are five questions to ask your potential web design company in Philadelphia:

1) Can They Design and Implement the Website?

A good web design company in Philadelphia should be well equipped to handle both your artistic web design needs and be able to implement the technical aspects of website. You need your website to look spectacular and to function perfectly. These are two very different skill sets, but a full-service design company, like Hyland Graphic Design & Advertising, has a team that can handle both the creative and the technical aspects of web design.

2) Can You See Their Portfolio?

Any web design company in Philadelphia should be excited to share their portfolio of past clients. Check them out thoroughly by clicking through their clients’ websites. Do they have a variety of looks? Are they functional? Do they look professional?

Your web design company should be able to design a variety of styles. Less professional web design companies in Philadelphia tend to produce websites that all look similar. They lack good design sense and do not excite the user to explore. An exceptional web design company, like Hyland Graphic Design & Advertising, can design a site to your specifications with the look and feel that matches your business’s image, all while performing perfectly.

3) Are They Easy to Work With?

Find a web design company in Philadelphia that is easy to work with. You should be able to speak easily with the design team, feel comfortable asking questions, and feel confident requesting changes to the design. Checking out online reviews to get both positives and negatives from past clients will give you some insights on how easy or difficult it is to work with that company.

4) What is the Cost?

Ask your potential web design company in Philadelphia what the costs will be and what they include before signing on the dotted line. Some web design companies boast about a “low, low price,” but it is just a starting point and might not include everything you require.

A good web design company in Philadelphia will ask you questions about the website that you require and will be able to provide a detailed breakdown on the cost. Keep in mind that the initial web design costs are often separate from the costs of ongoing website maintenance and upkeep.

5) What is the Timeline?

Find out the estimated timeline of your job and decide if that matches your own needs. A good web design company in Philadelphia will honor timelines and meet deadlines. If unforeseen circumstances cause delays, those delays should be communicated to you promptly. Ask your potential web design company for a clear timeline for your job. A company like Hyland Graphic Design & Advertising prides themselves on quick turnaround times and good client relationships.

What to Expect from a Branding Agency

For companies looking to grow and develop their brand, bringing in a team of experts to aid in the process guarantees better results. Branding agencies in Philadelphia are pros at crafting brand strategies. These marketing- and design-savvy experts come with the skills and industry knowledge your company needs to create a powerful brand that engages current and future customers. Unsure if working with a branding agency is the right move for your company? Let’s take a look at what you can expect from a branding agency and examine how they can help your brand advance.

Industry Knowledge

Every industry comes with its own needs and unique considerations. Branding agencies in Philadelphia & Hyland Graphic Design & Advertising will come ready with industry knowledge and an understanding of some of the basics when it comes to branding and marketing within the specific industry. Growth trends, audience behavior online, engagement with marketing material, and key themes within the industry are only some of the areas of expertise branding agencies will have in their toolbelt. This knowledge will guide the creation of a brand that resonates with your audience and stands out amongst the crowd, helping your company gain traction and beat out the competition.


Building a brand is one thing but building a brand that reflects your company’s values is another. When developing a brand, it is crucial that the final product is reflective of the company values and goals. A brand that doesn’t reflect the company behind the logo is not going to resonate well with clients, and it can come across as disingenuous. Branding agencies in Philadelphia and Hyland Graphic Design & Advertising are well aware of the importance of collaboration when developing a brand, and you can fully expect the best agencies to save you a seat at the planning table.

A High-Quality Product

At the end of the day, you want a great product that your company can be proud of. By working with branding agencies in Philadelphia and Hyland Graphic Design & Advertising, you can take your brand to the next level and grow as a company. Developing a brand takes time and plenty of strategic planning. Branding agencies are the experts at designing and crafting powerful brands, and by working alongside a award winning team, you are taking the first step toward a better brand for your company’s future.

Taking your Brand to the Next Level

With experts at your side, you can watch as your brand is shaped into a more vibrant and captivating force in the industry. At Hyland Graphic Design & Advertising, we work alongside your company to create a brand you are proud to call your own. HGD&A is one of the best branding agencies in Philadelphia, and we take pride in our award-winning designs and our commitment to our clients. From brand development to digital marketing, our team does it all. We believe working alongside our clients is the key to creating meaningful brands, and when you work with us, you join our family. If you’re ready to grow your brand and get your business noticed, drop us a line!

“You only get one first impression, we’re here to make sure it’s the right one!”

How Does a Branding Agency Help Develop a Companies Brand?

No matter how excellent your products and services are, your business will never reach its full potential unless people see it as a recognizable brand. It’s why businesses like Nike, Apple, and Starbucks are so successful; people recognize their brand and trust it to offer quality products and services. If your business doesn’t have a recognizable brand yet, don’t worry; there’s always time to change that! Branding agencies in Philadelphia and other cities across the country specifically specialize in developing your company’s brand, and they can increase your company’s revenue by up to 23 percent!

So, if you are thinking about hiring a brand agency to help develop your company’s brand, but are unsure what to expect, this blog will explain to you in more detail how Hyland Graphic Design & Advertising can help!

Four Ways Branding Agencies in Philadelphia Develop Your Company’s Brand

1.  By Creating a Brand Strategy

Depending on what your company offers—consumer products, industrial products, clothing, food, services etc… —your branding will need to correspond to it. Experts suggest that about 1/3 of consumers know what brands they are looking for before they begin shopping. So, the only way to get ahead is to develop a brand strategy that specifically targets your intended customers and develops the brand around what they want.

In order to develop a brand strategy that will work for your company, branding agencies in Philadelphia will conduct market research in order to define your target audience, develop a mission statement to follow, and create goals that will help with promoting and developing the brand.

2.  By Designing a Great Logo

Consider the logos that companies like Nike, Apple, and Starbucks have. Chances are, you immediately saw their logos in your mind’s eye. Those companies’ logos are effective because they are easily recognizable and memorable. The best branding agencies in Philadelphia will be able to develop an equally recognizable and effective logo for your company. In order to maximize the effectiveness of your company’s logos, a branding agency will most likely focus on the color and simplicity of the logo, as well as the ways in which it reflects your brand’s mission statement. You want it to be eye-catching, simple to reproduce and easy to remember.

3.  By Branding Your Website Effectively

Another way branding agencies in Philadelphia develop your company’s brand is by making sure your company’s website promotes not only your brand but your core values. This may seem like a no-brainer, but far too many companies have websites that do not effectively promote their brand.

Top branding agencies in Philadelphia will make sure that your website has your brand cohesively represented throughout your site. This includes having your logo in the top corner of every screen, consistent color scheme and fonts, text and body copy that is consistent and that reflects your brand. You want your consumers to immediately recognize your brand when they click on your website or see your advertising out in the wild.

4.  By Promoting Your Brand on Other Platforms

With the internet as big as it is today, it would be a waste not to take advantage of it to promote your company’s brand. Branding agencies in Philadelphia will do more than just instill your website with your brand; they will also make sure that your brand has dedicated pages on social media sites like Facebook, Instagram and Twitter, and that there are advertisements online and elsewhere that promote your brand as well.

There’s no way of knowing exactly where consumers will see your brand, which is why it is important to cover all of your bases consistently. That’s why branding agencies in Philadelphia and Hyland Graphic Design & Advertising make sure your brand is recognizable on social media platforms, in online and printed advertisements, and all of your business systems like brochures, business cards, letterhead, etc…. It’s all about making sure as many people as possible see your brand so that they will recognize and trust it in the future. Follow this link for more details.

Web Design Tips for Search Engine Optimization

Benefits of SEO.

Anyone with any business can benefit from search engine optimization (SEO) practices and content. SEO provides a low-cost, effective means to attract organic traffic to your website, and to your product or service. The basics of SEO are simple: keywords are strategically placed in written content, such as blogs or articles, that consist of brief, pointed descriptions of your service in no more than three or four words such as “Web Design in West Chester”. The number of instances of keywords on your website correlates with the probability that an engine search will result in a hit on your site.

SEO works because, when searching online, users typically never use full phrasing, opting instead to leave out articles or prepositions (i.e. Web Design in West Chester), so it is crucial that the instances of these keywords be brief and refer as specifically as possible to your service. Once you have determined appropriate keywords, it’s time to incorporate them into your website. Here are some basic pointers to help you better understand our SEO services:

Keep it Simple

Flashy, elaborate sites with lots of moving graphics are stunning to the eye and instantly memorable, so it seems like a no-brainer to make your site eye-catching with as much digital pizzazz as possible, right? Well, while a flashy and professionally designed site can certainly leave an impression (particularly since everyone has a website), there are some definite drawbacks that a Web Design service in West Chester like Hyland Graphic Design & Advertising can assist you with.

First of all, you threaten to lose traffic with longer load times due to improperly placed graphics assets and pictures. The average users expects their searches to return high-speed results, and if your site doesn’t load very quickly, there’s a good chance you could lose out to a competitor’s website that does. After two seconds, 12% of your visitors will have hit the stop button or swiped backward, this is called bounce rate. After four seconds, you’ve lost 25%, and so on. Properly created Web Design in West Chester can help.

Secondly, you could risk diverting interest from the content of the page and its information to overly distracting graphics and heavy layout choices. When designing webpage and the layout of the content for SEO, remember to keep in mind that it’s the words that matter! However, words aren’t all that matter. Even though you want to keep focus on the literal content, professional Web Design services in West Chester will tell you that you still need to do the following…

Use a Style, Imagery, and Text That Will Appeal to your Target Audience.

On the other side of this coin, it’s highly unlikely that a first-time visitor to your site is going to want to wade through dense blocks of content. It’s important to keep content brief, and to use the negative space to insert appropriate images and widgets that are easily load quickly yet serve to set the tone for your services. Of course, appealing to your target audience when doing Web Design in West Chester can be tough as it does require you to do some research into what will appeal to your target audience, and to distinguish your company from what your competitors are doing as well.

Make the Experience Efficient and Seamless.

Visiting a business’s website is a purely practical undertaking, and users will typically not put up with frustrating hurdles like excessive links, poop or confusing navigation or a confusing user interface. So make sure you use web best practices in your header that lead your users easily to their desired pages. Examples include “Home”, “About”, “Services”, “FAQs”, and “Contact”. These links can also help search engines crawl to other pages on your site, increasing the possibility of hits and traffic from keyword searches. That’s what proper Web Design in West Chester will help you accomplish.

Web Design in West Chester.

There are a few things to keep in mind when beginning Web Design in West Chester to help get you started. If you need help completing a website for your business in PA or beyond get in contact with Hyland Graphic Design & Advertising. Click here to learn more.

Why is Now the Time to Hire an SEO Service Provider?

Businesses of this era will want to take advantage of new technologies that allow word of their brand, services, or product to reach not only as many potential clients as possible, but also the right ones. In the flurry of high-speed high-traffic web content, what can your business in Philadelphia do to stand out among the crowds of competitors? A cost-effective and highly sought-after option used by many contemporary businesses in the online market is to utilize SEO services in Philadelphia.

SEO services in Philadelphia and beyond are taking advantage of current user trends and global communication technologies designed and geared toward reaching the widest target demographic possible without incurring high costs for marketing and advertising.

What is SEO?

Before you can truly understand how SEO services in Philadelphia will be the right fit for you, you should have a basic understanding of what SEO services consist of. SEO stands for Search Engine Optimization, which is the practice of using strategically placed keywords to increase hits and web traffic from search engine queries. A keyword related to your Philadelphia place of business and the number of times it is placed in a blog or article will help draw potential clients to your service. Here’s how SEO services in Philadelphia can help your business succeed.

1)  Use of Relevant Keywords Will Increase Organic Traffic Hits.

If your business takes advantage of SEO services in Philadelphia, the keywords on your site will be scanned by search engine algorithms and prioritized in searches based on what keywords you use and how many times they appear on your site in blog or article form.

2)  Low-Cost.

Use of SEO services in Philadelphia gives small, independent startups a major advantage in a highly complex and competitive market. In traditional media, such as print and broadcast, advertisements and media time would have to be taken out at great expense to the company, and the advertisements could only be targeted to a broad cultural demographic. With SEO services in Philadelphia, your site will show up anytime the relevant keywords are specifically sought out, ensuring that word of your services will show up to precisely the people looking for them, and at a minimum of costs since middlemen like marketers and large advertising agencies need not be involved.

3)  Higher Keyword Ranking.

If you opt for SEO services in Philadelphia, they can help raise the priority of your business, helping it to stand out against potential competitors in Google searches. Frequent use of specific and concise phrases directly related to your business will make the algorithm favor your site above the sites of competitors.

4)  Conclusion.

If your business has not yet taken advantage of SEO services in Philadelphia, there is no time like the present, and simply no time to lose. It is simple, effective, and economical marketing tool that is ideal for targeting your service without having to actively push your brand name out in the market through traditional expensive media outlets. So if you’re ready to get in on the cutting edge technologies used today and see what SEO services in Philadelphia can do for you, get in touch with Hyland Graphic Design & Advertising.

The Role of Advertising Agencies in Improving Your Sales

For many business owners, their business is their life, and it takes a lot of time and effort to create a successful and profitable outcome. Managing your business while also trying to come up with interesting and captivating marketing campaigns to bring in more customers is often too much for a small business owner to handle on their own; even larger businesses need external help now and then for their marketing. Hiring advertising agencies in Philadelphia can be a great a great asset to your company, and through several deployable techniques, they’ll help improve your company’s sales over time.

Search Engine Optimization

When hiring advertising agencies in Philadelphia, often the first thing they will do is assess your current advertising efforts, including doing a full analysis of your current website. Most advertising agencies have software specifically for analyzing websites, and beyond their normal marketing campaign creation, they’ll also optimize your website for search engines. Search engine optimization ensures your website has the best chance it has to appear near the top of search results related to your products and services, especially in location specific searches (if your business operates in a specific area), bringing in more customers and boosting your odds of getting sales.

Brand Building Through Advertisement

Getting more customers to visit your website, or your store can be difficult, especially if your brand isn’t recognized by the average person. With the help of advertising agencies in Philadelphia, you’ll have experts that can help build up your brand image through suitable advertisements across various mediums. Brand recognition doesn’t happen overnight, but as your advertising improves and brings in a few customers, word of mouth will do the rest of the work, improving your sales over time. This doesn’t mean you ease up on you advertising, customers need constant reminders of your brand to leave a lasting impression.

Building Online Social Media Presence

Digital marketing is the biggest advertising market these days, and a big part of that is social media. Building your brand social media presence, if appropriate for your business, can skyrocket your brand recognition as people share your posts and online ads to their social media circles. Advertising agencies in Philadelphia can help build up your social media presence through paid advertising posts, or even through sponsorship deals with online influencers on certain platforms, such as Instagram. With social media buzz, you will find that more customers are seeing your products, increasing the likelihood of making sales, especially if a popular influencer is seen using them.

Cost Effective Marketing Campaign Management

Advertising can get pricey, especially if you don’t have connections, or have the expertise to know what does and doesn’t work on specific platforms or business types. Through the expert knowledge and experience of advertising agencies in Philadelphia, you can be sure that your next marketing campaign isn’t a flop. When you first meet with an advertising agency, they will tell you how they can help, and if you provide them with your budget restrictions, they will find a way to work within your price structure as effectively as possible. Crafting an effective marketing campaign not only requires creative talent but also excellent management skills so you can know when and where to run ads, and when something isn’t working so you can change gears appropriately. Attempting a marketing campaign on your own as a small business is possible, but you won’t be getting the best bang for your buck without the proper analytical data to know what is and isn’t actually bringing in sales.

If you are looking to take your marketing campaigns to the next level and improve your sales, then look no further than advertising agencies in Philadelphia, such as Hyland Graphic Design & Advertising. Click here to learn more.