Five Questions to Ask When Hiring a Web Design Company

Teaming up with the right web design company should make your website development or re-development process smooth and successful. Asking the right questions before hiring a web design company in Philadelphia will help you to choose the right company for your business needs. Here are five questions to ask your potential web design company in Philadelphia:

1) Can They Design and Implement the Website?

A good web design company in Philadelphia should be well equipped to handle both your artistic web design needs and be able to implement the technical aspects of website. You need your website to look spectacular and to function perfectly. These are two very different skill sets, but a full-service design company, like Hyland Graphic Design & Advertising, has a team that can handle both the creative and the technical aspects of web design.

2) Can You See Their Portfolio?

Any web design company in Philadelphia should be excited to share their portfolio of past clients. Check them out thoroughly by clicking through their clients’ websites. Do they have a variety of looks? Are they functional? Do they look professional?

Your web design company should be able to design a variety of styles. Less professional web design companies in Philadelphia tend to produce websites that all look similar. They lack good design sense and do not excite the user to explore. An exceptional web design company, like Hyland Graphic Design & Advertising, can design a site to your specifications with the look and feel that matches your business’s image, all while performing perfectly.

3) Are They Easy to Work With?

Find a web design company in Philadelphia that is easy to work with. You should be able to speak easily with the design team, feel comfortable asking questions, and feel confident requesting changes to the design. Checking out online reviews to get both positives and negatives from past clients will give you some insights on how easy or difficult it is to work with that company.

4) What is the Cost?

Ask your potential web design company in Philadelphia what the costs will be and what they include before signing on the dotted line. Some web design companies boast about a “low, low price,” but it is just a starting point and might not include everything you require.

A good web design company in Philadelphia will ask you questions about the website that you require and will be able to provide a detailed breakdown on the cost. Keep in mind that the initial web design costs are often separate from the costs of ongoing website maintenance and upkeep.

5) What is the Timeline?

Find out the estimated timeline of your job and decide if that matches your own needs. A good web design company in Philadelphia will honor timelines and meet deadlines. If unforeseen circumstances cause delays, those delays should be communicated to you promptly. Ask your potential web design company for a clear timeline for your job. A company like Hyland Graphic Design & Advertising prides themselves on quick turnaround times and good client relationships.

What to Expect from a Branding Agency

For companies looking to grow and develop their brand, bringing in a team of experts to aid in the process guarantees better results. Branding agencies in Philadelphia are pros at crafting brand strategies. These marketing- and design-savvy experts come with the skills and industry knowledge your company needs to create a powerful brand that engages current and future customers. Unsure if working with a branding agency is the right move for your company? Let’s take a look at what you can expect from a branding agency and examine how they can help your brand advance.

Industry Knowledge

Every industry comes with its own needs and unique considerations. Branding agencies in Philadelphia & Hyland Graphic Design & Advertising will come ready with industry knowledge and an understanding of some of the basics when it comes to branding and marketing within the specific industry. Growth trends, audience behavior online, engagement with marketing material, and key themes within the industry are only some of the areas of expertise branding agencies will have in their toolbelt. This knowledge will guide the creation of a brand that resonates with your audience and stands out amongst the crowd, helping your company gain traction and beat out the competition.

Collaboration

Building a brand is one thing but building a brand that reflects your company’s values is another. When developing a brand, it is crucial that the final product is reflective of the company values and goals. A brand that doesn’t reflect the company behind the logo is not going to resonate well with clients, and it can come across as disingenuous. Branding agencies in Philadelphia and Hyland Graphic Design & Advertising are well aware of the importance of collaboration when developing a brand, and you can fully expect the best agencies to save you a seat at the planning table.

A High-Quality Product

At the end of the day, you want a great product that your company can be proud of. By working with branding agencies in Philadelphia and Hyland Graphic Design & Advertising, you can take your brand to the next level and grow as a company. Developing a brand takes time and plenty of strategic planning. Branding agencies are the experts at designing and crafting powerful brands, and by working alongside a award winning team, you are taking the first step toward a better brand for your company’s future.

Taking your Brand to the Next Level

With experts at your side, you can watch as your brand is shaped into a more vibrant and captivating force in the industry. At Hyland Graphic Design & Advertising, we work alongside your company to create a brand you are proud to call your own. HGD&A is one of the best branding agencies in Philadelphia, and we take pride in our award-winning designs and our commitment to our clients. From brand development to digital marketing, our team does it all. We believe working alongside our clients is the key to creating meaningful brands, and when you work with us, you join our family. If you’re ready to grow your brand and get your business noticed, drop us a line!

“You only get one first impression, we’re here to make sure it’s the right one!”

How Does a Branding Agency Help Develop a Companies Brand?

No matter how excellent your products and services are, your business will never reach its full potential unless people see it as a recognizable brand. It’s why businesses like Nike, Apple, and Starbucks are so successful; people recognize their brand and trust it to offer quality products and services. If your business doesn’t have a recognizable brand yet, don’t worry; there’s always time to change that! Branding agencies in Philadelphia and other cities across the country specifically specialize in developing your company’s brand, and they can increase your company’s revenue by up to 23 percent!

So, if you are thinking about hiring a brand agency to help develop your company’s brand, but are unsure what to expect, this blog will explain to you in more detail how Hyland Graphic Design & Advertising can help!

Four Ways Branding Agencies in Philadelphia Develop Your Company’s Brand

1.  By Creating a Brand Strategy

Depending on what your company offers—consumer products, industrial products, clothing, food, services etc… —your branding will need to correspond to it. Experts suggest that about 1/3 of consumers know what brands they are looking for before they begin shopping. So, the only way to get ahead is to develop a brand strategy that specifically targets your intended customers and develops the brand around what they want.

In order to develop a brand strategy that will work for your company, branding agencies in Philadelphia will conduct market research in order to define your target audience, develop a mission statement to follow, and create goals that will help with promoting and developing the brand.

2.  By Designing a Great Logo

Consider the logos that companies like Nike, Apple, and Starbucks have. Chances are, you immediately saw their logos in your mind’s eye. Those companies’ logos are effective because they are easily recognizable and memorable. The best branding agencies in Philadelphia will be able to develop an equally recognizable and effective logo for your company. In order to maximize the effectiveness of your company’s logos, a branding agency will most likely focus on the color and simplicity of the logo, as well as the ways in which it reflects your brand’s mission statement. You want it to be eye-catching, simple to reproduce and easy to remember.

3.  By Branding Your Website Effectively

Another way branding agencies in Philadelphia develop your company’s brand is by making sure your company’s website promotes not only your brand but your core values. This may seem like a no-brainer, but far too many companies have websites that do not effectively promote their brand.

Top branding agencies in Philadelphia will make sure that your website has your brand cohesively represented throughout your site. This includes having your logo in the top corner of every screen, consistent color scheme and fonts, text and body copy that is consistent and that reflects your brand. You want your consumers to immediately recognize your brand when they click on your website or see your advertising out in the wild.

4.  By Promoting Your Brand on Other Platforms

With the internet as big as it is today, it would be a waste not to take advantage of it to promote your company’s brand. Branding agencies in Philadelphia will do more than just instill your website with your brand; they will also make sure that your brand has dedicated pages on social media sites like Facebook, Instagram and Twitter, and that there are advertisements online and elsewhere that promote your brand as well.

There’s no way of knowing exactly where consumers will see your brand, which is why it is important to cover all of your bases consistently. That’s why branding agencies in Philadelphia and Hyland Graphic Design & Advertising make sure your brand is recognizable on social media platforms, in online and printed advertisements, and all of your business systems like brochures, business cards, letterhead, etc…. It’s all about making sure as many people as possible see your brand so that they will recognize and trust it in the future. Follow this link for more details.

Web Design Tips for Search Engine Optimization

Benefits of SEO.

Anyone with any business can benefit from search engine optimization (SEO) practices and content. SEO provides a low-cost, effective means to attract organic traffic to your website, and to your product or service. The basics of SEO are simple: keywords are strategically placed in written content, such as blogs or articles, that consist of brief, pointed descriptions of your service in no more than three or four words such as “Web Design in West Chester”. The number of instances of keywords on your website correlates with the probability that an engine search will result in a hit on your site.

SEO works because, when searching online, users typically never use full phrasing, opting instead to leave out articles or prepositions (i.e. Web Design in West Chester), so it is crucial that the instances of these keywords be brief and refer as specifically as possible to your service. Once you have determined appropriate keywords, it’s time to incorporate them into your website. Here are some basic pointers to help you better understand our SEO services:

Keep it Simple

Flashy, elaborate sites with lots of moving graphics are stunning to the eye and instantly memorable, so it seems like a no-brainer to make your site eye-catching with as much digital pizzazz as possible, right? Well, while a flashy and professionally designed site can certainly leave an impression (particularly since everyone has a website), there are some definite drawbacks that a Web Design service in West Chester like Hyland Graphic Design & Advertising can assist you with.

First of all, you threaten to lose traffic with longer load times due to improperly placed graphics assets and pictures. The average users expects their searches to return high-speed results, and if your site doesn’t load very quickly, there’s a good chance you could lose out to a competitor’s website that does. After two seconds, 12% of your visitors will have hit the stop button or swiped backward, this is called bounce rate. After four seconds, you’ve lost 25%, and so on. Properly created Web Design in West Chester can help.

Secondly, you could risk diverting interest from the content of the page and its information to overly distracting graphics and heavy layout choices. When designing webpage and the layout of the content for SEO, remember to keep in mind that it’s the words that matter! However, words aren’t all that matter. Even though you want to keep focus on the literal content, professional Web Design services in West Chester will tell you that you still need to do the following…

Use a Style, Imagery, and Text That Will Appeal to your Target Audience.

On the other side of this coin, it’s highly unlikely that a first-time visitor to your site is going to want to wade through dense blocks of content. It’s important to keep content brief, and to use the negative space to insert appropriate images and widgets that are easily load quickly yet serve to set the tone for your services. Of course, appealing to your target audience when doing Web Design in West Chester can be tough as it does require you to do some research into what will appeal to your target audience, and to distinguish your company from what your competitors are doing as well.

Make the Experience Efficient and Seamless.

Visiting a business’s website is a purely practical undertaking, and users will typically not put up with frustrating hurdles like excessive links, poop or confusing navigation or a confusing user interface. So make sure you use web best practices in your header that lead your users easily to their desired pages. Examples include “Home”, “About”, “Services”, “FAQs”, and “Contact”. These links can also help search engines crawl to other pages on your site, increasing the possibility of hits and traffic from keyword searches. That’s what proper Web Design in West Chester will help you accomplish.

Web Design in West Chester.

There are a few things to keep in mind when beginning Web Design in West Chester to help get you started. If you need help completing a website for your business in PA or beyond get in contact with Hyland Graphic Design & Advertising. Click here to learn more.

Why is Now the Time to Hire an SEO Service Provider?

Businesses of this era will want to take advantage of new technologies that allow word of their brand, services, or product to reach not only as many potential clients as possible, but also the right ones. In the flurry of high-speed high-traffic web content, what can your business in Philadelphia do to stand out among the crowds of competitors? A cost-effective and highly sought-after option used by many contemporary businesses in the online market is to utilize SEO services in Philadelphia.

SEO services in Philadelphia and beyond are taking advantage of current user trends and global communication technologies designed and geared toward reaching the widest target demographic possible without incurring high costs for marketing and advertising.

What is SEO?

Before you can truly understand how SEO services in Philadelphia will be the right fit for you, you should have a basic understanding of what SEO services consist of. SEO stands for Search Engine Optimization, which is the practice of using strategically placed keywords to increase hits and web traffic from search engine queries. A keyword related to your Philadelphia place of business and the number of times it is placed in a blog or article will help draw potential clients to your service. Here’s how SEO services in Philadelphia can help your business succeed.

1)  Use of Relevant Keywords Will Increase Organic Traffic Hits.

If your business takes advantage of SEO services in Philadelphia, the keywords on your site will be scanned by search engine algorithms and prioritized in searches based on what keywords you use and how many times they appear on your site in blog or article form.

2)  Low-Cost.

Use of SEO services in Philadelphia gives small, independent startups a major advantage in a highly complex and competitive market. In traditional media, such as print and broadcast, advertisements and media time would have to be taken out at great expense to the company, and the advertisements could only be targeted to a broad cultural demographic. With SEO services in Philadelphia, your site will show up anytime the relevant keywords are specifically sought out, ensuring that word of your services will show up to precisely the people looking for them, and at a minimum of costs since middlemen like marketers and large advertising agencies need not be involved.

3)  Higher Keyword Ranking.

If you opt for SEO services in Philadelphia, they can help raise the priority of your business, helping it to stand out against potential competitors in Google searches. Frequent use of specific and concise phrases directly related to your business will make the algorithm favor your site above the sites of competitors.

4)  Conclusion.

If your business has not yet taken advantage of SEO services in Philadelphia, there is no time like the present, and simply no time to lose. It is simple, effective, and economical marketing tool that is ideal for targeting your service without having to actively push your brand name out in the market through traditional expensive media outlets. So if you’re ready to get in on the cutting edge technologies used today and see what SEO services in Philadelphia can do for you, get in touch with Hyland Graphic Design & Advertising.

The Role of Advertising Agencies in Improving Your Sales

For many business owners, their business is their life, and it takes a lot of time and effort to create a successful and profitable outcome. Managing your business while also trying to come up with interesting and captivating marketing campaigns to bring in more customers is often too much for a small business owner to handle on their own; even larger businesses need external help now and then for their marketing. Hiring advertising agencies in Philadelphia can be a great a great asset to your company, and through several deployable techniques, they’ll help improve your company’s sales over time.

Search Engine Optimization

When hiring advertising agencies in Philadelphia, often the first thing they will do is assess your current advertising efforts, including doing a full analysis of your current website. Most advertising agencies have software specifically for analyzing websites, and beyond their normal marketing campaign creation, they’ll also optimize your website for search engines. Search engine optimization ensures your website has the best chance it has to appear near the top of search results related to your products and services, especially in location specific searches (if your business operates in a specific area), bringing in more customers and boosting your odds of getting sales.

Brand Building Through Advertisement

Getting more customers to visit your website, or your store can be difficult, especially if your brand isn’t recognized by the average person. With the help of advertising agencies in Philadelphia, you’ll have experts that can help build up your brand image through suitable advertisements across various mediums. Brand recognition doesn’t happen overnight, but as your advertising improves and brings in a few customers, word of mouth will do the rest of the work, improving your sales over time. This doesn’t mean you ease up on you advertising, customers need constant reminders of your brand to leave a lasting impression.

Building Online Social Media Presence

Digital marketing is the biggest advertising market these days, and a big part of that is social media. Building your brand social media presence, if appropriate for your business, can skyrocket your brand recognition as people share your posts and online ads to their social media circles. Advertising agencies in Philadelphia can help build up your social media presence through paid advertising posts, or even through sponsorship deals with online influencers on certain platforms, such as Instagram. With social media buzz, you will find that more customers are seeing your products, increasing the likelihood of making sales, especially if a popular influencer is seen using them.

Cost Effective Marketing Campaign Management

Advertising can get pricey, especially if you don’t have connections, or have the expertise to know what does and doesn’t work on specific platforms or business types. Through the expert knowledge and experience of advertising agencies in Philadelphia, you can be sure that your next marketing campaign isn’t a flop. When you first meet with an advertising agency, they will tell you how they can help, and if you provide them with your budget restrictions, they will find a way to work within your price structure as effectively as possible. Crafting an effective marketing campaign not only requires creative talent but also excellent management skills so you can know when and where to run ads, and when something isn’t working so you can change gears appropriately. Attempting a marketing campaign on your own as a small business is possible, but you won’t be getting the best bang for your buck without the proper analytical data to know what is and isn’t actually bringing in sales.

If you are looking to take your marketing campaigns to the next level and improve your sales, then look no further than advertising agencies in Philadelphia, such as Hyland Graphic Design & Advertising. Click here to learn more.

5 BRAND MANAGEMENT MISTAKES MUST TO AVOID IN 2020

Many businesses in all around the globe face failure due to their poor branding. Business research institutions indicated that, among all of the business failures, one-half are the ones who turn a blind eye and deaf ear towards the significance of brand management. Basically, brand management is the branch of marketing which deals with the promotion of a brand’s specific goods or products. When word branding is generally used, people perceive it as very large setup or entities like Pepsi or so. But building brand for startups and small organizations plays the role of a lifeline. Brand management process involves authentic care and mere attention, however, some common mistakes which are usually observed are:

  1. Poor brand name:

The business name is the first and foremost step in your start up. Name depicts the actual service, identity, purpose and promise which you are offering to the public, if you decide a business name which is repetitive, mainstream or irrelevant can do no good for your brand. Similarly, the brand name can’t be very complicated or it can’t be a cliche at all, keep it simple and unique otherwise see your business reaching the new lows. Imagine a company providing link building services in Canada but named itself as Miami SEO, would it be a rational step?

  1. Less attention on segmented branding:

Focusing solely on generic branding instead of specified niche based and segmented branding could be deadly. All the major and big brand names formulate different marketing and advertising strategies for a different group of the population. For example, if your brand is selling a luxurious product then promotion has to be in a rich and elite class area and it cannot be done in a relatively less privileged area. Similarly, if a brand is selling toys then target audience should be kids and not the senior citizens. Lack of segmented and specified branding is the backbone reason for the decrease in a number of sales which ultimately could lead to forced closure of the business.

  1. Online absence and ignoring social media’s value:

Today is the era of internet and social media and it can be a perfect advertising medium due to its large occupation by the youth. For a business, if it has to be flourished, must show its online presence through an official website and social media accounts. And not only presence in the online world is necessary but there has to be consistent updating with the new developments in order to remain in good books of potential customers.

  1. Disregarding analytics:

In addition to all the other elements, digital media has a great facility of analytics which helps in keeping an eye on all the data tracking and insights according to different specifications and targets. This can ultimately facilitate in making things convenient for the formulation and implementation of business strategy.

  1. Blindly following the big names:

If you are impressed with a big brand of any kind, that’s good, but never try to copy the idea in the exactly same way and never dream the same sort of fame right at the start. One must remember that the names which are pioneer right now have had to commence the business right from the start up process. That’s the way to excel, dream big but be wise and realistic!

 

Abi Cool is the Director of Search at Marketing Wind – (Miami SEO Company) and is an experienced SEO Outreach expert and advertisement specialist. His interests lie in Digital Marketing Management. He is an internet marketing enthusiast and his specialty is in search engine optimization outreach and content marketing.

 

West Chester PA Graphic Designer

4 BUSINESS CARD STATISTICS THAT WILL MAKE YOU RETHINK YOUR STRATEGY

4 Business Card Statistics that Will Make You Rethink Your Strategy

Graphic designers are presented with two difficulties when it comes to business cards:

Convincing the client that business cards are worth the expense.
Convincing the client not to go the DIY route to cut cost.
Why is that, exactly?

An overview of the state of the business card industry might provide a few insights:

DON’T HAVE AN SSL FOR YOUR WEBSITE IN 2018? YOU’RE GOING TO NEED ONE LIKE IT OR NOT!

4 Business Card Statistics that Will Make You Rethink Your Strategy

Graphic designers are presented with two difficulties when it comes to business cards:

Convincing the client that business cards are worth the expense.
Convincing the client not to go the DIY route to cut cost.
Why is that, exactly?

An overview of the state of the business card industry might provide a few insights:

WHAT YOU NEED TO KNOW BEFORE REDESIGNING YOUR SMALL BUSINESS WEBSITE

West-Chester-PA-website-redesign

 

Having a website for your small business is essential but whether you DIY or hire a professional digital web design company, it’s a wasted effort if it’s not done right. Small businesses have different needs than big corporations, and your unique demands should be reflected in the design format and functionality of your site. Before you start executing “Website 2.0”, take a minute to learn a few important things about designing websites for small businesses.

Your website is often the first stop before consumers shop.

Even if you’re a small business that relies solely on your local community like West Chester or Downingtown, PA, many of your potential customers will still visit your website first. Today’s consumers are mobile and likely to seek more information about your products or services through your website, reviews and social media before visiting your brick and mortar. If your site is not fully functional, it could deter an interested individual from taking the leap to actual customer.

Content management systems aren’t one size fits all.

The size of your business, what you sell, and your future goals should all be regarded when selecting a content management system (CMS). There are simple options like Squarespace, which have limited capabilities but can get you a few visually pleasing pages. Those looking for something more than basic should hire a designer to set up their initial design using a system like WordPress. With this CMS, your web designer can create a site with all the features you want that will also be easy enough for you to manage and update on your own. Getting the hang of WordPress takes very little time, and the system has tons of benefits such as SEO capabilities and quick loading time. Whether you keep it simple or take it to the next level, figure out the best method for designing and maintaining your small business’ website before settling on a system that won’t deliver what you want.

SEO is the best investment you can make on your website.

From interactive video content to a live chat popup, there are endless ways you can enhance your website to be more effective and user-friendly. While many of these features can provide great benefit to your business, many are expensive to set up and even more costly to maintain. Search Engine Optimization is the one investment you can make that will almost always guarantee a return and is affordable to implement. SEO or search engine optimization refers to the process of developing a website so that it ranks on the first page of search engines for keywords that your target demographic are searching to find your product or service. Without this placement, it is likely your website won’t be seen by those searching for the services or products you offer. Still don’t think you need to invest in SEO? Take a look at some of these mind-blowing statistics.

Your website should have a clear call to action.

Your website shouldn’t be a dead end. It should include a clear call to action ensuring a visitor becomes a lead. There are a variety of call to actions and which is best for your website depends on your business. For example, an interior designer might offer a free consultation to new clients while a jewelry store could extend a 15% discount on new purchases.

Being mobile friendly is the most important design element.

Guarantee your site is seen by all visitors by developing a mobile-friendly or responsive website. A responsive design format will ensure your website is easy to read — no matter what type of device it’s viewed on. Today mobile browsing exceeds desktop usage so having a site that only functions on a standard sized screen will seriously hurt your sales.
*contributed by Dan Scalco