New Client Questionaire | Hyland Graphic Design & Advertising

Part I: General Information

Business name

Main contact

First Name

Last Name

Title

Street Address

Street Address Line 2

City

State

Zip code

Phone number

E-mail

Current website URL (if applicable)

Current web hosting company (if applicable)

Where is your domain registered? (if applicable)

Part II: Background Information

Please describe your organization in a few sentences.

What problems do your clients have that your organization solves? What makes you different?

Why do you want to have a new website? What are your priorities?

Why do you want new marketing materials or branding? What are your priorities?

What frustrates you about your current website or materials?

Describe the desired look and feel by using adjectives and short phrases.

Contact with? do

Describe your target audience? What do you want to your brand to convey?

For Profit: Who are your director competitors? Non Profit: Name some peer organizations that are similar to yours.

What is your budget for the project?

Part III: Brand Identity

List any important words that you want people to associate with your organization’s image and brand.

What is your tagline?

Do you have a high-resolution logo?

If yes, what format is it in? (Exam: JPEG, EPS, PNG)

Have you considered redesigning your logo?

Do you have a style guide or brand standards?

Do you have established print materials? If yes, what type (brochure, letterhead, event materials, etc):

What fonts do you typically use?

Are there any colors that you want incorporated into the design or website?

Do you have the pantone numbers for the colors you want to use?

If you were using a search engine, what words or phrases would you use to find your site?

Are there any words or phrases that are important to you or your company?

Do you use Google Analytics?

Part IV: Design Preferences

Please list the names of three to five other sites or brands that you like. In the comment section, please articulate why the brands are attractive to you.

Website #1 URL

Website # 1 Comments

Website #2 URL

Website # 2 Comments

Website #3 URL

Website # 3 Comments

Website #4 URL

Website # 4 Comments

Website # 5 Comments

What types of things do you see on other websites do you hate?

Part V: Content Management

Is your site managed by a content management system (CMS)?

If yes, what type of CMS are you using?

Other

If yes, where is it hosted?

Other

Approximately how many static pages do you need? (Ex: About, Contact Us, Donate, FAQ, etc.) A ballpark number is fine.

At minimum, we would like to have these types of pages as part of our site. Check all that apply: (Use Shift + to make multiple selections)

Do you currently have content that you want to use?

If no, who will be providing the content?

Do you have high resolution photos that you want to incorporate into your marketing materials?

If no, who will be providing photos?

Who will be updating your website on an ongoing basis? Check all that apply. (Use Shift + to make multiple selections)

Other

Part VI: Website Features

Please check all of the features you would like to incorporate into your website: (Use Shift + to make multiple selections)

Which Social Media tools do you use? Check all that apply. (Use Shift + to make multiple selections)

Other

What types of social media integration would you like to see?

Are there any other website functions that you need?

Do you currently use any tools to track website traffic or engagement?

Other

Part VII: Other Information

Who is the decision maker for this project?

What is the typical turnaround time for making decisions?

Do you have a designated IT person that we need to coordinate with?

What other staff will be involved? What are their roles?

What is your preferred deadline for completing the site?

Anything else we can help you with?

Good work! You’re finished! Just press the submit button below and we’ll be on our way.

You’ll hear back from us shortly.

New Client QUESTIONNAIRE

Part I: General Information

Main contact

Part II: Background Information

Part III: Brand Identity

Part IV: Design Preferences

Part V: Content Management

Part VI: Website Features

Part VII: Other Information

CONTACT INFORMATION

HOURS OF OPERATION

QUICK LINKS

LOCATION