How Does a Branding Agency Help Develop a Companies Brand?

No matter how excellent your products and services are, your business will never reach its full potential unless people see it as a recognizable brand. It’s why businesses like Nike, Apple, and Starbucks are so successful; people recognize their brand and trust it to offer quality products and services. If your business doesn’t have a recognizable brand yet, don’t worry; there’s always time to change that! Branding agencies in Philadelphia and other cities across the country specifically specialize in developing your company’s brand, and they can increase your company’s revenue by up to 23 percent!

So, if you are thinking about hiring a brand agency to help develop your company’s brand, but are unsure what to expect, this blog will explain to you in more detail how Hyland Graphic Design & Advertising can help!

Four Ways Branding Agencies in Philadelphia Develop Your Company’s Brand

1.  By Creating a Brand Strategy

Depending on what your company offers—consumer products, industrial products, clothing, food, services etc… —your branding will need to correspond to it. Experts suggest that about 1/3 of consumers know what brands they are looking for before they begin shopping. So, the only way to get ahead is to develop a brand strategy that specifically targets your intended customers and develops the brand around what they want.

In order to develop a brand strategy that will work for your company, branding agencies in Philadelphia will conduct market research in order to define your target audience, develop a mission statement to follow, and create goals that will help with promoting and developing the brand.

2.  By Designing a Great Logo

Consider the logos that companies like Nike, Apple, and Starbucks have. Chances are, you immediately saw their logos in your mind’s eye. Those companies’ logos are effective because they are easily recognizable and memorable. The best branding agencies in Philadelphia will be able to develop an equally recognizable and effective logo for your company. In order to maximize the effectiveness of your company’s logos, a branding agency will most likely focus on the color and simplicity of the logo, as well as the ways in which it reflects your brand’s mission statement. You want it to be eye-catching, simple to reproduce and easy to remember.

3.  By Branding Your Website Effectively

Another way branding agencies in Philadelphia develop your company’s brand is by making sure your company’s website promotes not only your brand but your core values. This may seem like a no-brainer, but far too many companies have websites that do not effectively promote their brand.

Top branding agencies in Philadelphia will make sure that your website has your brand cohesively represented throughout your site. This includes having your logo in the top corner of every screen, consistent color scheme and fonts, text and body copy that is consistent and that reflects your brand. You want your consumers to immediately recognize your brand when they click on your website or see your advertising out in the wild.

4.  By Promoting Your Brand on Other Platforms

With the internet as big as it is today, it would be a waste not to take advantage of it to promote your company’s brand. Branding agencies in Philadelphia will do more than just instill your website with your brand; they will also make sure that your brand has dedicated pages on social media sites like Facebook, Instagram and Twitter, and that there are advertisements online and elsewhere that promote your brand as well.

There’s no way of knowing exactly where consumers will see your brand, which is why it is important to cover all of your bases consistently. That’s why branding agencies in Philadelphia and Hyland Graphic Design & Advertising make sure your brand is recognizable on social media platforms, in online and printed advertisements, and all of your business systems like brochures, business cards, letterhead, etc…. It’s all about making sure as many people as possible see your brand so that they will recognize and trust it in the future. Follow this link for more details.

Web Design Tips for Search Engine Optimization

Benefits of SEO.

Anyone with any business can benefit from search engine optimization (SEO) practices and content. SEO provides a low-cost, effective means to attract organic traffic to your website, and to your product or service. The basics of SEO are simple: keywords are strategically placed in written content, such as blogs or articles, that consist of brief, pointed descriptions of your service in no more than three or four words such as “Web Design in West Chester”. The number of instances of keywords on your website correlates with the probability that an engine search will result in a hit on your site.

SEO works because, when searching online, users typically never use full phrasing, opting instead to leave out articles or prepositions (i.e. Web Design in West Chester), so it is crucial that the instances of these keywords be brief and refer as specifically as possible to your service. Once you have determined appropriate keywords, it’s time to incorporate them into your website. Here are some basic pointers to help you better understand our SEO services:

Keep it Simple

Flashy, elaborate sites with lots of moving graphics are stunning to the eye and instantly memorable, so it seems like a no-brainer to make your site eye-catching with as much digital pizzazz as possible, right? Well, while a flashy and professionally designed site can certainly leave an impression (particularly since everyone has a website), there are some definite drawbacks that a Web Design service in West Chester like Hyland Graphic Design & Advertising can assist you with.

First of all, you threaten to lose traffic with longer load times due to improperly placed graphics assets and pictures. The average users expects their searches to return high-speed results, and if your site doesn’t load very quickly, there’s a good chance you could lose out to a competitor’s website that does. After two seconds, 12% of your visitors will have hit the stop button or swiped backward, this is called bounce rate. After four seconds, you’ve lost 25%, and so on. Properly created Web Design in West Chester can help.

Secondly, you could risk diverting interest from the content of the page and its information to overly distracting graphics and heavy layout choices. When designing webpage and the layout of the content for SEO, remember to keep in mind that it’s the words that matter! However, words aren’t all that matter. Even though you want to keep focus on the literal content, professional Web Design services in West Chester will tell you that you still need to do the following…

Use a Style, Imagery, and Text That Will Appeal to your Target Audience.

On the other side of this coin, it’s highly unlikely that a first-time visitor to your site is going to want to wade through dense blocks of content. It’s important to keep content brief, and to use the negative space to insert appropriate images and widgets that are easily load quickly yet serve to set the tone for your services. Of course, appealing to your target audience when doing Web Design in West Chester can be tough as it does require you to do some research into what will appeal to your target audience, and to distinguish your company from what your competitors are doing as well.

Make the Experience Efficient and Seamless.

Visiting a business’s website is a purely practical undertaking, and users will typically not put up with frustrating hurdles like excessive links, poop or confusing navigation or a confusing user interface. So make sure you use web best practices in your header that lead your users easily to their desired pages. Examples include “Home”, “About”, “Services”, “FAQs”, and “Contact”. These links can also help search engines crawl to other pages on your site, increasing the possibility of hits and traffic from keyword searches. That’s what proper Web Design in West Chester will help you accomplish.

Web Design in West Chester.

There are a few things to keep in mind when beginning Web Design in West Chester to help get you started. If you need help completing a website for your business in PA or beyond get in contact with Hyland Graphic Design & Advertising. Click here to learn more.