Web Design Mistakes to Avoid

Branding is a word that use to be associated with farmers. They would brand their animals so that people knew who they belonged to. If an animal managed to get out of the pen and wander away, then neighbors would know who to return it to. The brand stood out and was identifiable. Nowadays, a brand is the same idea; you want people to know about the product or the service that it represents. When you see a swoosh on a shoe, you think Nike; if you see a picture of an apple with a bite out of it, you think Apple brand products; if you see a little green robot, you think Android. Why are these brands and so many others so successful? It all is in the branding of their products, and web design in West Chester can help you make your digital brand recognizable.

Digital branding at its finest

Web design in West Chester is one of the most common forms of digital branding and advertising. A study has shown that online shopping and marketing has tripled compared to the traditional stores. This is especially true during the Covid pandemic. During these trying times entrepreneurs have relied on their web presence as their primary form of marketing. Sometimes, companies try to assemble the webpage themselves, or they hire a friend to design their website for them. More often than not there are crucial mistakes made that, instead of bringing people to their site, drive them away. Professional web design in West Chester can bring your brand to life and bring consumers to your website.

Designing a website is a form of art

This means your web presence needs to be done by professionals who can ensure that your website is appealing and easy to use. When a consumer opens a website and there is too much content or pictures, it is so distracting that it can confuse your potential customer. When a client or customer finds the website hard to navigate, and your audience becomes unable to find the product or the information that they were searching for. This may increase your bounce rate and send your potential clients to your competition. The same can be said when there is not enough information on your page, or it looks like it was built by an amateur. There needs to be a perfect balance of content, images and calls to action on your web page. Stellar web design can help keep you customer engaged, informed and will lead to sales.

Webpages, like other forms of advertising, have to be unique to standout

Your website needs to be designed in a way that is pleasing to your customers. Often, websites have poor or stretched images and disappointing navigation. A webpage also needs to use fonts that are attractive and legible. The white space should ensure a readable and pleasant experience. Additional visual elements and infographics that help to represent the purpose of your website are also paramount. Hyland Graphic Design & Advertising’s web design in West Chester can create original layouts to bring your digital presence alive, and will assist in designing your website start to finish to ensure that your brand is firing on all cylinders.

There are many other common mistakes when designing a website

Websites must adhere to your demographic audience, and you must ensure that your navigation and contact information are complete and easy to find. There are so many different facets that must apply when designing a winning online experience. You need to consult with experts to ensure your brand is recognizable throughout your web design in West Chester in this busy digital media world.

Hyland Graphic Design & Advertising is your West Chester, PA company that will bring your digital brand alive. For more information, click here.

“You only get one first impression, we’re here to make sure it’s the right one!”

Types of High Impact Business Branding

Many small- and medium-sized businesses overlook the finer details of building a powerful brand for their company and/or products. It is important to work closely with a branding agency to make sure that your brand is the best that it can be. Though branding agencies in Philadelphia are all clamoring at the chance to prove their branding know-how, we will get you started here with a few tips on the different types of high-impact business branding and how to figure out which are best suited for your business.

1) Emotional/Conscious

The best branding agencies in Philadelphia find out who your target market is in order to appeal to them emotionally. The most impactful branding campaigns connect with consumers on an emotional level. This also includes conscious branding where doing the right thing becomes part of the message.

2) Unique and Interesting

Innovative branding agencies in Philadelphia can help you create a unique brand. Cutting edge brands are interesting and unique and stick in consumers’ minds eye. Creating a high impact and interesting brand requires a branding agency that is capable of outside-the-box thinking.

3) Experience

With the right branding, you can evoke the feelings of an experience for your consumers. Exceptional branding agencies in Philadelphia are able to make people feel as though they are buying a lifestyle when they are buying your product.

4) Style

Top level branding agencies in Philadelphia will always spend time developing the identity of your brand. Taking your unique style to the forefront is extremely impactful. Creating a brand that is synonymous with style can ensure that your business brand is unforgettable.

5) Service

Branding that focuses on your consumers and how your business can serve them can pack a punch, especially if your business offers exceptional service. Branding agencies in Philadelphia will want to focus on your strengths. If your strength is your business’s connection with your customers, then this should be part of your branding strategy.

6) Value

Though it doesn’t sound very glamorous, a brand based around value can go a long way for some businesses. The best branding agencies in Philadelphia can build a brand around value that makes consumers think of your business first before any others.

7) Minimalist

Sometimes called “no-branding” branding, minimalist branding focuses on simplicity and neutrality. This type of branding catches attention because it is so different than the usual flashy brands we are used to seeing. Doing more with less is a complex task for any branding agency in Philadelphia, but when it is done well, minimalist branding is highly impactful.

Now that you’ve started thinking about how to create a high impact brand for your business, it is time to reach out to professional branding agencies in Philadelphia like Hyland Graphic Design & Advertising.

Hyland Graphic Design & Advertising is one of the best branding agencies in Philadelphia. They are a full-service agency that can take your brand all the way from concept to completion. The Hyland Graphic Design & Advertising team of experts can help you build the perfect, high-impact brand for your business.

“You only get one first impression, we’re here to make sure it’s the right one!”