Improve Your Online Presence by Investing in Quality Website Design

A positive online presence is essential to the success of any business. Your website is your first online impression. An amateur website that is out of date, hard to use, or does not accurately reflect your brand can be a true liability. Make sure you turn web traffic into sales by investing in quality web design in West Chester.

Quality web design in West Chester can improve your online presence in a variety of ways:

1)  First Impressions

Everyone knows that first impressions are hard to change. Hiring a company that produces quality web design in West Chester to create an easy-to-navigate, attractive website will help you to make positive first impressions. Amateur, complicated or unattractive websites cause potential clients to click away and move on to your competitors’ sites.

Think of your website as your online storefront or front office. It should be welcoming and comfortable. Just like a pleasing storefront attracts new customers, memorable websites entice customers to explore and refer their friends. Investing in web design in West Chester encourages new and repeat web visits.

A professionally designed website contributes to your company’s legitimacy and professionalism. A website that is attractive and functions well makes the first impressions that you want: professional, serious about your business, and here to stay.

2)  Stand Apart from the Crowd

Quality web design in West Chester not only lends your company credibility, but it also can help your business stand above the competition. A beautifully designed and executed website makes potential clients more likely to browse and read the content as well as to refer friends to visit your site.

Experienced companies that provide web design in West Chester have both the artistic eye and the technical know-how to build a high-quality website for your business. They can work with you to create a website that stands apart in the crowded online marketplace.

3)  Easy to Use = Easy to Buy

Make sure the company you hire for web design in West Chester not only produces a website that looks good, but also makes it extremely user-friendly. Visitors to your website should be able to navigate it easily, find the information they are looking for and contact you without hassle. Websites that make it easy to shop, book appointments and/or contact the business are more likely to generate meaningful, income-generating customer interactions.

Companies put a lot of effort into driving traffic to their websites, but if the site does not look good or function well, all of that effort is wasted. Top teir web design is vital for increasing your business’ web presence and encouraging your potential clients to browse your site.

Working with a company like Hyland Graphic Design & Advertising for web design in West Chester is a smart choice. Our team has both skilled graphic designers and technical programmers. We produce beautiful and highly functional websites for their clients. HGD&A is the best and award winning teams to work with for web design in West Chester. Contact us today for a FREE 1-hour consultation at 484-879-6145.

“You only get one first impression, we’re here to make sure it’s the right one”!

Four Things a Branding Agency Can Help You with That Can Make a Real Difference

Branding. It’s quite literally the thing that sets a company apart. Companies can spend a long time acquiring and changing their branding. But for new businesses and ones in need of some new branding, the best way to tell that story is with the help of branding agencies in Philadelphia. Here are just a few ways in which a branding agency can have a real impact on your business.

Logo Design

What goes into a logo? It’s about more than crafting a doodle that’s somewhat eye-catching. It’s about capturing the heart of a company, what it does, and how it says that to the world. If you think about the world’s most recognizable logos, they tell a story. The arrow in Fed Ex gives it momentum and direction. The simple elegance of the Mercedes-Benz logo conveys its commitment to luxury. If you are in need of a logo, then branding agencies in Philadelphia can help craft one that does more than catch an eye. It can tell someone what they need to know about you before they click through to your website.

Custom Apparel

You know when you walk into your favorite shop or restaurant in town and they have cool apparel and merch? This has become a great way for companies not just to get a little bit of extra money, but also to get their loyal customers to become walking endorsements. There are very few branding agencies in Philadelphia that do both graphic design and apparel design, which is one of the reasons why Hyland Graphic Design & Advertising is so special. We have worked with numerous companies to create custom apparel that looks great and sells fast too!

Brand Storytelling & Guidelines

You will hear the words “brand” and “story” close together very frequently. That’s because, in many ways, they are the same thing. Branding, at its core, is the process of telling your story through your visual elements, whether that is a logo, a color scheme, a set of design principles or even the tone of your communications and social media engagements. All of this is part of your branding, and the right branding agencies in Philadelphia can help bring all of these elements together into a cohesive brand story.

Website Design

You can have the world’s coolest branding, the best logo and the coolest apparel that fly off the shelves and onto your most loyal customers but without a well-designed website and online experience, all of this won’t matter. Top tier branding agencies can help you get your company looking its best and they can design a website for your customers that will turn them from curious into conversions.

Hyland Graphic Design & Advertising is one of the top branding agencies in Philadelphia. Every day, we strive to help our clients tell their stories in unique and impactful ways. If you are looking to make your brand more recognizable and better received in today’s digital world, we can help. From web development to graphic designs to digital marketing and branding, we help craft stories so you can tell the world who you are.

“You only get one first impression, we’re here to make sure it’s the right one!”