Get the Most Out of Your Branding Agency in Five Ways

Your brand is more than a slogan or a logo – it is your company’s identity. A brand is how consumers view and understand your business. So, how do we build brands? For many businesses, the process often involves collaboration. Working with branding agencies in Philadelphia is an ideal option, but there is a lot of work to be done behind the scenes to ensure a fruitful partnership. Here’s how can you get the most out of your branding agency.

1. Set Clear Goals and Expectations

When working with branding agencies in Philadelphia, one of the most important steps is establishing a clear goal and laying out your expectations. If the branding agency doesn’t understand your end goal, how are they going to help you get there? Whether you are looking to craft an entirely new brand, attract a new target audience, or upgrade your existing content, clear communication between you and your branding agency is the key to success.

2. Communicate Regularly

When working with an external service, it is crucial to maintain clear lines of communication. Expect check ins from the agency as they will have proofs for you to look at, and progress reports to share. Communication ensures a smooth process between the agency and the client.

3. Ask Questions

Many of us fear asking too many questions, but if you aren’t asking questions you are likely not going to understand the branding process very well. Branding agencies in Philadelphia are there to help you build your brand and further, help you understand what makes branding important. Questions are welcomed.

4. Be Open to Feedback and New Ideas

When an agency points out weak spots or areas that could be improved, they aren’t doing it to be malicious. They are bringing up these issues to help you! Branding agencies in Philadelphia are made up of experts in their field. Don’t be afraid to lean on your branding team and let yourself be receptive to feedback and new ideas.

5. Collaboration, Collaboration, and More Collaboration

The key to a good brand is a good team. Your branding agency should be given the opportunity to get to know your company and understand your story. Without a deep understanding of your brand’s roots, a branding agency won’t be able to create material that resonates with your audience.

Finding the Right Branding Agency

While there are many branding agencies in Philadelphia, finding the perfect fit for your business isn’t always easy. If you are searching for a local agency, consider Hyland Graphic Design & Advertising. We are your one-stop-shop for all things design. We take pride in our award winning work and always go above and beyond for our clients. If you are ready to take your brand to the next level, get in touch with our team today.

How to Hire the Right Graphic Design Agency for Your Next Project

Hiring the right graphic design agency is an incredibly important part of developing an impactful brand for any company. The right design team can capture the essence of your business and implement it into your logo, printed material, web design, and your branded merchandise.

There are a few things to think about before I contact graphic designers near me as well as a few key questions to ask each potential agency before choosing one.

Pre-Search Questions

Before I start looking for graphic designers near me, I need to figure out what exactly I’m looking for. A careful look at my business, my design needs, and the image that I want my company to portray are important.

1) Do I need a whole new look?

Are there aspects to my current graphic design that I like? Sometimes just a tweak is all it takes while other times an entire redesign is in order. Before I talk to graphic designers near me, I need to have an idea of what I’m looking for. I don’t need to do the job of a graphic designer, but I need to give them somewhere to start.

2) What is my budget?

Does my budget match my needs? Before I meet with any potential graphic designers near me, I need to figure out what I want and if I have room in the budget for it. Agencies like Hyland Graphic Design & Advertising have creative solutions to achieve customer’s goals while staying on budget.

Questions for Potential Agencies

There are a few key questions that I ask when I’m searching for graphic designers near me:

1) Can I see your portfolio?

This seems like an obvious question, but some people get caught up in the budget and timeframe and forget that graphic design is an artform. You should look for an agency that can show you a wide range of styles. When I hire a graphic designer near me, I always look for an agency like Hyland Graphic Design & Advertising that can produce a wide range of designs specific to each client. Avoid agencies that have one type of look regardless of the client’s needs.

2) What is a rough timeframe for this project?

You need to know an estimate on the timing of the project so you can plan the roll out of your new look. When I talk to potential graphic designers near me, I always ask when they can start work on my project and how long they estimate it will take.

3) How much is it going to cost?

I know my budget, but I won’t know if my project fits into my budget until I talk to graphic designers near me. If the proposed work is way out of your budget, professional agencies like Hyland Graphic Design & Advertising can help you scale your project, so it is both in budget and satisfies your needs.

A full-service agency like Hyland Graphic Design & Advertising is the best place to start when looking for graphic designers near me. We have an experienced and talented team of designers than can take your project from imagination to reality.