What is UX? And Why is it Important?
You may have heard the term "UX design," but what does that mean? While it might seem like another buzzword, UX design is one of the cornerstones of product development. In simple terms, UX design stands for user experience, and it encompasses…
The Principles Of Website Usability
When you look at a website page, many elements are working to create a finished product. Those elements can actually drive away visitors if they don't work or are too intrusive on the page. Many websites are too complicated, and those factors…
5 Simple Psychology Tricks to Increase Your Conversion Rate
While we all want to think that we are unique, our human brains process information in the same way. Advertisers and marketers have been using this fact to their advantage for decades to increase conversion rates and sell products. You don't…
The Most Essential Parts of a Website
People look at websites almost every day and there are certain parts of any site that they enjoy. What are the parts that are the most essential that help you find your way through a website and direct you to what you’re looking for? After…
Color Meanings and the Art of Using Color Symbolism
Throughout the day, you see colors all around you. Those colors have an impact on the way you feel by tapping into your emotions. Every color has a meaning, and there is a science to adding colors to your branding. Here are a few things you…
Coffee Branding Basics: Everything You Need To Know
If you look around, coffee branding is everywhere. Every day, people drink a cup of coffee to start their daily routines. You will find no shortage of people who are in love with a steaming cup of coffee.
For those with a coffee-based business,…
