Visual Storytelling Built With Intent
Each video project was developed with audience, platform, and brand in mind. Storytelling and pacing were shaped to support clarity and engagement.
It’s no secret, video has continued to be a top leading trend in digital marketing year over year. At Hyland Graphic Design & Advertising, we stay up to date on the latest online video trends. We implement advance video production skills in all of our video marketing services to meet your business’ needs while showcasing the true value of your brand, products, and services.
It’s important that your business is able to communicate your message in easily digestible ways while creating engagement with your audience. It’s a fact, that video content is continuing to gain popularity and is used on a variety of channels. As an advertising agency, we also create snackable bite size clips out of your full-size video for use on social media and other platforms. This way, you can get the most out of your video content and easily send out your videos through as many channels as you’d like.
Check out some of the different types of videos we have produced.
With so much information on the internet, how else can you capture your audiences’ attention? Since it only takes 8-seconds to capture the average viewer’s attention span before they decide to continue watching or move on, it’s crucial that you give them a reason to keep watching.
Working with an experienced video marketing company like Hyland Graphics, can help you successfully capture your target audience in those first few seconds. We aim to create videos that will not only grab your customers attention but will also actively engage your audience and increase lead generation.
Before creating a video, it’s important that you determine what your goals are and create a story board. Are you looking to increase brand awareness or celebrate customer success stories in hopes that other customers will see these videos and convert? In the end, no matter what type of video you decide to move forward with, it’s all about effectively getting your message across, creating engagement and increasing conversions.
The addition of design elements and creative animations can help your video have an even more meaningful impact. At Hyland Graphic Design & Advertising, we offer different types of video marketing services that can serve all of your business objectives. Our production team with work collaboratively with you to create fresh and unique content while creating authentic, high-quality videos that you can use for variety of video marketing campaigns.
Whether you would like to increase brand awareness or are currently rebranding, now is the time to get yourself a video that emulates your values and tells your story. While branding videos are not supposed to be a “sales pitch,” it should help your customers better understand who you are as a company and what is important for your clients to know about your business.
With a high-quality branding video, effective title description and message, you can better help resonate your values with your clients. Customers buy from brands that reflect their values and it’s important that your video accurately represents those core values.
Celebrate your success stories by showcasing quality professional videos of real customers talking about your products or services. This is a great way to create authenticity while also demonstrating that your business truly made an impact in your client’s life.
Your customer’s story should feel natural while also providing the end user tangible results.
Give your customers that “elevator pitch” in an easy to digest way that captures their attention. How do you do this? By explaining to them exactly what you do, how you do it and why you stand apart from the rest. With these videos, you can then send your customers an email or place them throughout your website. Whether you need to explain your products or services with a high-level overview or demonstrate exactly how your products work, we can help!
Our video marketing team will work with you to provide a clear and concise demonstration or explainer video that effectively gets your message across while leaving your customers wanting more.
With every company video, it’s important that your message accurately reflects your company beliefs, attitude, goals and values. This applies to not only your customers, but potential future employees. Finding employees that match your company culture can be a task, but with the right video, you can share with others what is important to you.
Creating a company culture video can help future employees see what is important to you. If those same values resonate with them, it’s a perfect match!
CAN VIDEOS HELP INCREASE SALES?
Video content is the way of the future in captivating and engaging your audiences. Research has found that 73% of people are more likely to make a purchase after watching a video. That means, people are more likely to convert and turn into sales when watching a well made video production about your company’s brand, products and services.
HOW CAN I USE VIDEO IN MY MARKETING STRATEGY?
With video content, you can use it on as many channels as you would like! From sharing snackable bite size video clips on your social media or embedding them throughout your website pages, the sky’s the limit with what you can do! Integrating video in your marketing strategy will only engage your audience more as you continue to show them that you are the solution.
Our video marketing services stand apart from other agencies as we treat every client like family. No matter how small or large your company is, everyone is treated with the same respect and time sensitivity that you deserve. We pride ourselves on delivering professional video content that our clients love, but their customers love even more! Contact us for a free video production consultation to learn how we can help set your business apart from your competitors.
HGD&A offers video production services nationally while proudly residing in Chester County, Pennsylvania. We serve our local neighboring communities but are not limited by geographical limitations as we provide design & advertising services for businesses all across the country.
Here are just some of the local areas we serve but are not limited to:
Philadelphia, PA, West Chester, PA, Lancaster, PA, King of Prussia, PA, Exton, PA, Downingtown, PA and Wilmington DE,
✖