Improve Your Online Presence by Investing in Quality Website Design

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A positive online presence is essential to the success of any business. Your website is your first online impression. An amateur website that is out of date, hard to use, or does not accurately reflect your brand can be a true liability. Make sure you turn web traffic into sales by investing in quality web design in West Chester.

Quality web design in West Chester can improve your online presence in a variety of ways:

1)  First Impressions

Everyone knows that first impressions are hard to change. Hiring a company that produces quality web design in West Chester to create an easy-to-navigate, attractive website will help you to make positive first impressions. Amateur, complicated or unattractive websites cause potential clients to click away and move on to your competitors’ sites.

Think of your website as your online storefront or front office. It should be welcoming and comfortable. Just like a pleasing storefront attracts new customers, memorable websites entice customers to explore and refer their friends. Investing in web design in West Chester encourages new and repeat web visits.

A professionally designed website contributes to your company’s legitimacy and professionalism. A website that is attractive and functions well makes the first impressions that you want: professional, serious about your business, and here to stay.

2)  Stand Apart from the Crowd

Quality web design in West Chester not only lends your company credibility, but it also can help your business stand above the competition. A beautifully designed and executed website makes potential clients more likely to browse and read the content as well as to refer friends to visit your site.

Experienced companies that provide web design in West Chester have both the artistic eye and the technical know-how to build a high-quality website for your business. They can work with you to create a website that stands apart in the crowded online marketplace.

3)  Easy to Use = Easy to Buy

Make sure the company you hire for web design in West Chester not only produces a website that looks good, but also makes it extremely user-friendly. Visitors to your website should be able to navigate it easily, find the information they are looking for and contact you without hassle. Websites that make it easy to shop, book appointments and/or contact the business are more likely to generate meaningful, income-generating customer interactions.

Companies put a lot of effort into driving traffic to their websites, but if the site does not look good or function well, all of that effort is wasted. Top teir web design is vital for increasing your business’ web presence and encouraging your potential clients to browse your site.

Working with a company like Hyland Graphic Design & Advertising for web design in West Chester is a smart choice. Our team has both skilled graphic designers and technical programmers. We produce beautiful and highly functional websites for their clients. HGD&A is the best and award winning teams to work with for web design in West Chester. Contact us today for a FREE 1-hour consultation at 484-879-6145.

“You only get one first impression, we’re here to make sure it’s the right one”!

Web Design Mistakes to Avoid

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Branding is a word that use to be associated with farmers. They would brand their animals so that people knew who they belonged to. If an animal managed to get out of the pen and wander away, then neighbors would know who to return it to. The brand stood out and was identifiable. Nowadays, a brand is the same idea; you want people to know about the product or the service that it represents. When you see a swoosh on a shoe, you think Nike; if you see a picture of an apple with a bite out of it, you think Apple brand products; if you see a little green robot, you think Android. Why are these brands and so many others so successful? It all is in the branding of their products, and web design in West Chester can help you make your digital brand recognizable.

Digital branding at its finest

Web design in West Chester is one of the most common forms of digital branding and advertising. A study has shown that online shopping and marketing has tripled compared to the traditional stores. This is especially true during the Covid pandemic. During these trying times entrepreneurs have relied on their web presence as their primary form of marketing. Sometimes, companies try to assemble the webpage themselves, or they hire a friend to design their website for them. More often than not there are crucial mistakes made that, instead of bringing people to their site, drive them away. Professional web design in West Chester can bring your brand to life and bring consumers to your website.

Designing a website is a form of art

This means your web presence needs to be done by professionals who can ensure that your website is appealing and easy to use. When a consumer opens a website and there is too much content or pictures, it is so distracting that it can confuse your potential customer. When a client or customer finds the website hard to navigate, and your audience becomes unable to find the product or the information that they were searching for. This may increase your bounce rate and send your potential clients to your competition. The same can be said when there is not enough information on your page, or it looks like it was built by an amateur. There needs to be a perfect balance of content, images and calls to action on your web page. Stellar web design can help keep you customer engaged, informed and will lead to sales.

Webpages, like other forms of advertising, have to be unique to standout

Your website needs to be designed in a way that is pleasing to your customers. Often, websites have poor or stretched images and disappointing navigation. A webpage also needs to use fonts that are attractive and legible. The white space should ensure a readable and pleasant experience. Additional visual elements and infographics that help to represent the purpose of your website are also paramount. Hyland Graphic Design & Advertising’s web design in West Chester can create original layouts to bring your digital presence alive, and will assist in designing your website start to finish to ensure that your brand is firing on all cylinders.

There are many other common mistakes when designing a website

Websites must adhere to your demographic audience, and you must ensure that your navigation and contact information are complete and easy to find. There are so many different facets that must apply when designing a winning online experience. You need to consult with experts to ensure your brand is recognizable throughout your web design in West Chester in this busy digital media world.

Hyland Graphic Design & Advertising is your West Chester, PA company that will bring your digital brand alive. For more information, click here.

“You only get one first impression, we’re here to make sure it’s the right one!”

Five Questions to Ask When Hiring a Web Design Company

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Teaming up with the right web design company should make your website development or re-development process smooth and successful. Asking the right questions before hiring a web design company in Philadelphia will help you to choose the right company for your business needs. Here are five questions to ask your potential web design company in Philadelphia:

1) Can They Design and Implement the Website?

A good web design company in Philadelphia should be well equipped to handle both your artistic web design needs and be able to implement the technical aspects of website. You need your website to look spectacular and to function perfectly. These are two very different skill sets, but a full-service design company, like Hyland Graphic Design & Advertising, has a team that can handle both the creative and the technical aspects of web design.

2) Can You See Their Portfolio?

Any web design company in Philadelphia should be excited to share their portfolio of past clients. Check them out thoroughly by clicking through their clients’ websites. Do they have a variety of looks? Are they functional? Do they look professional?

Your web design company should be able to design a variety of styles. Less professional web design companies in Philadelphia tend to produce websites that all look similar. They lack good design sense and do not excite the user to explore. An exceptional web design company, like Hyland Graphic Design & Advertising, can design a site to your specifications with the look and feel that matches your business’s image, all while performing perfectly.

3) Are They Easy to Work With?

Find a web design company in Philadelphia that is easy to work with. You should be able to speak easily with the design team, feel comfortable asking questions, and feel confident requesting changes to the design. Checking out online reviews to get both positives and negatives from past clients will give you some insights on how easy or difficult it is to work with that company.

4) What is the Cost?

Ask your potential web design company in Philadelphia what the costs will be and what they include before signing on the dotted line. Some web design companies boast about a “low, low price,” but it is just a starting point and might not include everything you require.

A good web design company in Philadelphia will ask you questions about the website that you require and will be able to provide a detailed breakdown on the cost. Keep in mind that the initial web design costs are often separate from the costs of ongoing website maintenance and upkeep.

5) What is the Timeline?

Find out the estimated timeline of your job and decide if that matches your own needs. A good web design company in Philadelphia will honor timelines and meet deadlines. If unforeseen circumstances cause delays, those delays should be communicated to you promptly. Ask your potential web design company for a clear timeline for your job. A company like Hyland Graphic Design & Advertising prides themselves on quick turnaround times and good client relationships.