How Does a Branding Agency Help Develop a Companies Brand?

No matter how excellent your products and services are, your business will never reach its full potential unless people see it as a recognizable brand. It’s why businesses like Nike, Apple, and Starbucks are so successful; people recognize their brand and trust it to offer quality products and services. If your business doesn’t have a recognizable brand yet, don’t worry; there’s always time to change that! Branding agencies in Philadelphia and other cities across the country specifically specialize in developing your company’s brand, and they can increase your company’s revenue by up to 23 percent!

So, if you are thinking about hiring a brand agency to help develop your company’s brand, but are unsure what to expect, this blog will explain to you in more detail how Hyland Graphic Design & Advertising can help!

Four Ways Branding Agencies in Philadelphia Develop Your Company’s Brand

1.  By Creating a Brand Strategy

Depending on what your company offers—consumer products, industrial products, clothing, food, services etc… —your branding will need to correspond to it. Experts suggest that about 1/3 of consumers know what brands they are looking for before they begin shopping. So, the only way to get ahead is to develop a brand strategy that specifically targets your intended customers and develops the brand around what they want.

In order to develop a brand strategy that will work for your company, branding agencies in Philadelphia will conduct market research in order to define your target audience, develop a mission statement to follow, and create goals that will help with promoting and developing the brand.

2.  By Designing a Great Logo

Consider the logos that companies like Nike, Apple, and Starbucks have. Chances are, you immediately saw their logos in your mind’s eye. Those companies’ logos are effective because they are easily recognizable and memorable. The best branding agencies in Philadelphia will be able to develop an equally recognizable and effective logo for your company. In order to maximize the effectiveness of your company’s logos, a branding agency will most likely focus on the color and simplicity of the logo, as well as the ways in which it reflects your brand’s mission statement. You want it to be eye-catching, simple to reproduce and easy to remember.

3.  By Branding Your Website Effectively

Another way branding agencies in Philadelphia develop your company’s brand is by making sure your company’s website promotes not only your brand but your core values. This may seem like a no-brainer, but far too many companies have websites that do not effectively promote their brand.

Top branding agencies in Philadelphia will make sure that your website has your brand cohesively represented throughout your site. This includes having your logo in the top corner of every screen, consistent color scheme and fonts, text and body copy that is consistent and that reflects your brand. You want your consumers to immediately recognize your brand when they click on your website or see your advertising out in the wild.

4.  By Promoting Your Brand on Other Platforms

With the internet as big as it is today, it would be a waste not to take advantage of it to promote your company’s brand. Branding agencies in Philadelphia will do more than just instill your website with your brand; they will also make sure that your brand has dedicated pages on social media sites like Facebook, Instagram and Twitter, and that there are advertisements online and elsewhere that promote your brand as well.

There’s no way of knowing exactly where consumers will see your brand, which is why it is important to cover all of your bases consistently. That’s why branding agencies in Philadelphia and Hyland Graphic Design & Advertising make sure your brand is recognizable on social media platforms, in online and printed advertisements, and all of your business systems like brochures, business cards, letterhead, etc…. It’s all about making sure as many people as possible see your brand so that they will recognize and trust it in the future. Follow this link for more details.

The Role of Advertising Agencies in Improving Your Sales

For many business owners, their business is their life, and it takes a lot of time and effort to create a successful and profitable outcome. Managing your business while also trying to come up with interesting and captivating marketing campaigns to bring in more customers is often too much for a small business owner to handle on their own; even larger businesses need external help now and then for their marketing. Hiring advertising agencies in Philadelphia can be a great a great asset to your company, and through several deployable techniques, they’ll help improve your company’s sales over time.

Search Engine Optimization

When hiring advertising agencies in Philadelphia, often the first thing they will do is assess your current advertising efforts, including doing a full analysis of your current website. Most advertising agencies have software specifically for analyzing websites, and beyond their normal marketing campaign creation, they’ll also optimize your website for search engines. Search engine optimization ensures your website has the best chance it has to appear near the top of search results related to your products and services, especially in location specific searches (if your business operates in a specific area), bringing in more customers and boosting your odds of getting sales.

Brand Building Through Advertisement

Getting more customers to visit your website, or your store can be difficult, especially if your brand isn’t recognized by the average person. With the help of advertising agencies in Philadelphia, you’ll have experts that can help build up your brand image through suitable advertisements across various mediums. Brand recognition doesn’t happen overnight, but as your advertising improves and brings in a few customers, word of mouth will do the rest of the work, improving your sales over time. This doesn’t mean you ease up on you advertising, customers need constant reminders of your brand to leave a lasting impression.

Building Online Social Media Presence

Digital marketing is the biggest advertising market these days, and a big part of that is social media. Building your brand social media presence, if appropriate for your business, can skyrocket your brand recognition as people share your posts and online ads to their social media circles. Advertising agencies in Philadelphia can help build up your social media presence through paid advertising posts, or even through sponsorship deals with online influencers on certain platforms, such as Instagram. With social media buzz, you will find that more customers are seeing your products, increasing the likelihood of making sales, especially if a popular influencer is seen using them.

Cost Effective Marketing Campaign Management

Advertising can get pricey, especially if you don’t have connections, or have the expertise to know what does and doesn’t work on specific platforms or business types. Through the expert knowledge and experience of advertising agencies in Philadelphia, you can be sure that your next marketing campaign isn’t a flop. When you first meet with an advertising agency, they will tell you how they can help, and if you provide them with your budget restrictions, they will find a way to work within your price structure as effectively as possible. Crafting an effective marketing campaign not only requires creative talent but also excellent management skills so you can know when and where to run ads, and when something isn’t working so you can change gears appropriately. Attempting a marketing campaign on your own as a small business is possible, but you won’t be getting the best bang for your buck without the proper analytical data to know what is and isn’t actually bringing in sales.

If you are looking to take your marketing campaigns to the next level and improve your sales, then look no further than advertising agencies in Philadelphia, such as Hyland Graphic Design & Advertising. Click here to learn more.

5 BRAND MANAGEMENT MISTAKES MUST TO AVOID IN 2020

Many businesses in all around the globe face failure due to their poor branding. Business research institutions indicated that, among all of the business failures, one-half are the ones who turn a blind eye and deaf ear towards the significance of brand management. Basically, brand management is the branch of marketing which deals with the promotion of a brand’s specific goods or products. When word branding is generally used, people perceive it as very large setup or entities like Pepsi or so. But building brand for startups and small organizations plays the role of a lifeline. Brand management process involves authentic care and mere attention, however, some common mistakes which are usually observed are:

  1. Poor brand name:

The business name is the first and foremost step in your start up. Name depicts the actual service, identity, purpose and promise which you are offering to the public, if you decide a business name which is repetitive, mainstream or irrelevant can do no good for your brand. Similarly, the brand name can’t be very complicated or it can’t be a cliche at all, keep it simple and unique otherwise see your business reaching the new lows. Imagine a company providing link building services in Canada but named itself as Miami SEO, would it be a rational step?

  1. Less attention on segmented branding:

Focusing solely on generic branding instead of specified niche based and segmented branding could be deadly. All the major and big brand names formulate different marketing and advertising strategies for a different group of the population. For example, if your brand is selling a luxurious product then promotion has to be in a rich and elite class area and it cannot be done in a relatively less privileged area. Similarly, if a brand is selling toys then target audience should be kids and not the senior citizens. Lack of segmented and specified branding is the backbone reason for the decrease in a number of sales which ultimately could lead to forced closure of the business.

  1. Online absence and ignoring social media’s value:

Today is the era of internet and social media and it can be a perfect advertising medium due to its large occupation by the youth. For a business, if it has to be flourished, must show its online presence through an official website and social media accounts. And not only presence in the online world is necessary but there has to be consistent updating with the new developments in order to remain in good books of potential customers.

  1. Disregarding analytics:

In addition to all the other elements, digital media has a great facility of analytics which helps in keeping an eye on all the data tracking and insights according to different specifications and targets. This can ultimately facilitate in making things convenient for the formulation and implementation of business strategy.

  1. Blindly following the big names:

If you are impressed with a big brand of any kind, that’s good, but never try to copy the idea in the exactly same way and never dream the same sort of fame right at the start. One must remember that the names which are pioneer right now have had to commence the business right from the start up process. That’s the way to excel, dream big but be wise and realistic!

 

Abi Cool is the Director of Search at Marketing Wind – (Miami SEO Company) and is an experienced SEO Outreach expert and advertisement specialist. His interests lie in Digital Marketing Management. He is an internet marketing enthusiast and his specialty is in search engine optimization outreach and content marketing.

 

IT’S NOT YOU, IT’S YOUR STORY: WHY BRANDING MATTERS

How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it? And, my favorite question and the most important by far: What the hell is branding?

Branding is more than a logo. It’s more than a website. It’s more than a business card. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption. It is your opportunity to create something with lasting impact. It is how you tell your story, and it is absolutely key to your success and your survival.

Most entrepreneurs go to market not with a brand, but with an idea—an idea that can be so soulful and personal that it can be challenging to present and explain to others. You think everyone should intrinsically understand it, as you do—but they don’t. And that’s why you need to develop effective brand messaging.

One of the most frequent comments I hear is, “People just don’t understand us, our value and what we do, but we are absolutely the best at it.” That statement is a problem. Your brand is your story, and if you can’t tell it, then nobody will get it.

If you ever catch yourself making that sort of statement, take a step back. Because it is total BS. No one is that special. This is business, not Dr. Phil, and if you cannot communicate the value of what you bring to the market, the economy and the world, well then, you have a problem.

Branding is about knowing what you stand for and how you communicate the values and character of your product or service. As a company founder, this is not so much a design choice as it is a leadership decision. Your job as chief is to know exactly, concisely and in context what you stand for. You are the lone author of your story, your mission and your reason for being. How you tell it is your job.

In this month’s issue, we bring you some vivid examples of great branding—from Levi’s to beer koozies to social media stars. These are brought to you by the top minds in the business. Not to play favorites—but, hell, I am playing favorites—perhaps the story in this issue I love most is about one man’s mission to democratize porridge. Yes, porridge. The gooey grain that warms your heart. (Or something like that.)

His name is Lasse Andersen and he lives in Copenhagen, where porridge is sacrosanct. His story is this: In his heart and mind, porridge—cozy, healthy and a major part of Danish food culture—needs to be bigger. Everyone needs access to it. Democratize porridge! He was passionate enough to create a chain of retail outlets and expand into packaged goods. And he has, perhaps by accident, created a brand that is spilling across international borders.

The beautiful and brilliant thing about Andersen’s brand is that its mission and value are crystal-clear to his customers and can be summed up in one word: comfort.

Branding is about democratizing your product or service.

 

Article compliments of http://wstr.me/obj