Four Things a Branding Agency Can Help You with That Can Make a Real Difference

Branding. It’s quite literally the thing that sets a company apart. Companies can spend a long time acquiring and changing their branding. But for new businesses and ones in need of some new branding, the best way to tell that story is with the help of branding agencies in Philadelphia. Here are just a few ways in which a branding agency can have a real impact on your business.

Logo Design

What goes into a logo? It’s about more than crafting a doodle that’s somewhat eye-catching. It’s about capturing the heart of a company, what it does, and how it says that to the world. If you think about the world’s most recognizable logos, they tell a story. The arrow in Fed Ex gives it momentum and direction. The simple elegance of the Mercedes-Benz logo conveys its commitment to luxury. If you are in need of a logo, then branding agencies in Philadelphia can help craft one that does more than catch an eye. It can tell someone what they need to know about you before they click through to your website.

Custom Apparel

You know when you walk into your favorite shop or restaurant in town and they have cool apparel and merch? This has become a great way for companies not just to get a little bit of extra money, but also to get their loyal customers to become walking endorsements. There are very few branding agencies in Philadelphia that do both graphic design and apparel design, which is one of the reasons why Hyland Graphic Design & Advertising is so special. We have worked with numerous companies to create custom apparel that looks great and sells fast too!

Brand Storytelling & Guidelines

You will hear the words “brand” and “story” close together very frequently. That’s because, in many ways, they are the same thing. Branding, at its core, is the process of telling your story through your visual elements, whether that is a logo, a color scheme, a set of design principles or even the tone of your communications and social media engagements. All of this is part of your branding, and the right branding agencies in Philadelphia can help bring all of these elements together into a cohesive brand story.

Website Design

You can have the world’s coolest branding, the best logo and the coolest apparel that fly off the shelves and onto your most loyal customers but without a well-designed website and online experience, all of this won’t matter. Top tier branding agencies can help you get your company looking its best and they can design a website for your customers that will turn them from curious into conversions.

Hyland Graphic Design & Advertising is one of the top branding agencies in Philadelphia. Every day, we strive to help our clients tell their stories in unique and impactful ways. If you are looking to make your brand more recognizable and better received in today’s digital world, we can help. From web development to graphic designs to digital marketing and branding, we help craft stories so you can tell the world who you are.

“You only get one first impression, we’re here to make sure it’s the right one!”

Types of High Impact Business Branding

Many small- and medium-sized businesses overlook the finer details of building a powerful brand for their company and/or products. It is important to work closely with a branding agency to make sure that your brand is the best that it can be. Though branding agencies in Philadelphia are all clamoring at the chance to prove their branding know-how, we will get you started here with a few tips on the different types of high-impact business branding and how to figure out which are best suited for your business.

1) Emotional/Conscious

The best branding agencies in Philadelphia find out who your target market is in order to appeal to them emotionally. The most impactful branding campaigns connect with consumers on an emotional level. This also includes conscious branding where doing the right thing becomes part of the message.

2) Unique and Interesting

Innovative branding agencies in Philadelphia can help you create a unique brand. Cutting edge brands are interesting and unique and stick in consumers’ minds eye. Creating a high impact and interesting brand requires a branding agency that is capable of outside-the-box thinking.

3) Experience

With the right branding, you can evoke the feelings of an experience for your consumers. Exceptional branding agencies in Philadelphia are able to make people feel as though they are buying a lifestyle when they are buying your product.

4) Style

Top level branding agencies in Philadelphia will always spend time developing the identity of your brand. Taking your unique style to the forefront is extremely impactful. Creating a brand that is synonymous with style can ensure that your business brand is unforgettable.

5) Service

Branding that focuses on your consumers and how your business can serve them can pack a punch, especially if your business offers exceptional service. Branding agencies in Philadelphia will want to focus on your strengths. If your strength is your business’s connection with your customers, then this should be part of your branding strategy.

6) Value

Though it doesn’t sound very glamorous, a brand based around value can go a long way for some businesses. The best branding agencies in Philadelphia can build a brand around value that makes consumers think of your business first before any others.

7) Minimalist

Sometimes called “no-branding” branding, minimalist branding focuses on simplicity and neutrality. This type of branding catches attention because it is so different than the usual flashy brands we are used to seeing. Doing more with less is a complex task for any branding agency in Philadelphia, but when it is done well, minimalist branding is highly impactful.

Now that you’ve started thinking about how to create a high impact brand for your business, it is time to reach out to professional branding agencies in Philadelphia like Hyland Graphic Design & Advertising.

Hyland Graphic Design & Advertising is one of the best branding agencies in Philadelphia. They are a full-service agency that can take your brand all the way from concept to completion. The Hyland Graphic Design & Advertising team of experts can help you build the perfect, high-impact brand for your business.

“You only get one first impression, we’re here to make sure it’s the right one!”

What to Expect from a Branding Agency

For companies looking to grow and develop their brand, bringing in a team of experts to aid in the process guarantees better results. Branding agencies in Philadelphia are pros at crafting brand strategies. These marketing- and design-savvy experts come with the skills and industry knowledge your company needs to create a powerful brand that engages current and future customers. Unsure if working with a branding agency is the right move for your company? Let’s take a look at what you can expect from a branding agency and examine how they can help your brand advance.

Industry Knowledge

Every industry comes with its own needs and unique considerations. Branding agencies in Philadelphia & Hyland Graphic Design & Advertising will come ready with industry knowledge and an understanding of some of the basics when it comes to branding and marketing within the specific industry. Growth trends, audience behavior online, engagement with marketing material, and key themes within the industry are only some of the areas of expertise branding agencies will have in their toolbelt. This knowledge will guide the creation of a brand that resonates with your audience and stands out amongst the crowd, helping your company gain traction and beat out the competition.

Collaboration

Building a brand is one thing but building a brand that reflects your company’s values is another. When developing a brand, it is crucial that the final product is reflective of the company values and goals. A brand that doesn’t reflect the company behind the logo is not going to resonate well with clients, and it can come across as disingenuous. Branding agencies in Philadelphia and Hyland Graphic Design & Advertising are well aware of the importance of collaboration when developing a brand, and you can fully expect the best agencies to save you a seat at the planning table.

A High-Quality Product

At the end of the day, you want a great product that your company can be proud of. By working with branding agencies in Philadelphia and Hyland Graphic Design & Advertising, you can take your brand to the next level and grow as a company. Developing a brand takes time and plenty of strategic planning. Branding agencies are the experts at designing and crafting powerful brands, and by working alongside a award winning team, you are taking the first step toward a better brand for your company’s future.

Taking your Brand to the Next Level

With experts at your side, you can watch as your brand is shaped into a more vibrant and captivating force in the industry. At Hyland Graphic Design & Advertising, we work alongside your company to create a brand you are proud to call your own. HGD&A is one of the best branding agencies in Philadelphia, and we take pride in our award-winning designs and our commitment to our clients. From brand development to digital marketing, our team does it all. We believe working alongside our clients is the key to creating meaningful brands, and when you work with us, you join our family. If you’re ready to grow your brand and get your business noticed, drop us a line!

“You only get one first impression, we’re here to make sure it’s the right one!”

How Does a Branding Agency Help Develop a Companies Brand?

No matter how excellent your products and services are, your business will never reach its full potential unless people see it as a recognizable brand. It’s why businesses like Nike, Apple, and Starbucks are so successful; people recognize their brand and trust it to offer quality products and services. If your business doesn’t have a recognizable brand yet, don’t worry; there’s always time to change that! Branding agencies in Philadelphia and other cities across the country specifically specialize in developing your company’s brand, and they can increase your company’s revenue by up to 23 percent!

So, if you are thinking about hiring a brand agency to help develop your company’s brand, but are unsure what to expect, this blog will explain to you in more detail how Hyland Graphic Design & Advertising can help!

Four Ways Branding Agencies in Philadelphia Develop Your Company’s Brand

1.  By Creating a Brand Strategy

Depending on what your company offers—consumer products, industrial products, clothing, food, services etc… —your branding will need to correspond to it. Experts suggest that about 1/3 of consumers know what brands they are looking for before they begin shopping. So, the only way to get ahead is to develop a brand strategy that specifically targets your intended customers and develops the brand around what they want.

In order to develop a brand strategy that will work for your company, branding agencies in Philadelphia will conduct market research in order to define your target audience, develop a mission statement to follow, and create goals that will help with promoting and developing the brand.

2.  By Designing a Great Logo

Consider the logos that companies like Nike, Apple, and Starbucks have. Chances are, you immediately saw their logos in your mind’s eye. Those companies’ logos are effective because they are easily recognizable and memorable. The best branding agencies in Philadelphia will be able to develop an equally recognizable and effective logo for your company. In order to maximize the effectiveness of your company’s logos, a branding agency will most likely focus on the color and simplicity of the logo, as well as the ways in which it reflects your brand’s mission statement. You want it to be eye-catching, simple to reproduce and easy to remember.

3.  By Branding Your Website Effectively

Another way branding agencies in Philadelphia develop your company’s brand is by making sure your company’s website promotes not only your brand but your core values. This may seem like a no-brainer, but far too many companies have websites that do not effectively promote their brand.

Top branding agencies in Philadelphia will make sure that your website has your brand cohesively represented throughout your site. This includes having your logo in the top corner of every screen, consistent color scheme and fonts, text and body copy that is consistent and that reflects your brand. You want your consumers to immediately recognize your brand when they click on your website or see your advertising out in the wild.

4.  By Promoting Your Brand on Other Platforms

With the internet as big as it is today, it would be a waste not to take advantage of it to promote your company’s brand. Branding agencies in Philadelphia will do more than just instill your website with your brand; they will also make sure that your brand has dedicated pages on social media sites like Facebook, Instagram and Twitter, and that there are advertisements online and elsewhere that promote your brand as well.

There’s no way of knowing exactly where consumers will see your brand, which is why it is important to cover all of your bases consistently. That’s why branding agencies in Philadelphia and Hyland Graphic Design & Advertising make sure your brand is recognizable on social media platforms, in online and printed advertisements, and all of your business systems like brochures, business cards, letterhead, etc…. It’s all about making sure as many people as possible see your brand so that they will recognize and trust it in the future. Follow this link for more details.

The Role of Advertising Agencies in Improving Your Sales

For many business owners, their business is their life, and it takes a lot of time and effort to create a successful and profitable outcome. Managing your business while also trying to come up with interesting and captivating marketing campaigns to bring in more customers is often too much for a small business owner to handle on their own; even larger businesses need external help now and then for their marketing. Hiring advertising agencies in Philadelphia can be a great a great asset to your company, and through several deployable techniques, they’ll help improve your company’s sales over time.

Search Engine Optimization

When hiring advertising agencies in Philadelphia, often the first thing they will do is assess your current advertising efforts, including doing a full analysis of your current website. Most advertising agencies have software specifically for analyzing websites, and beyond their normal marketing campaign creation, they’ll also optimize your website for search engines. Search engine optimization ensures your website has the best chance it has to appear near the top of search results related to your products and services, especially in location specific searches (if your business operates in a specific area), bringing in more customers and boosting your odds of getting sales.

Brand Building Through Advertisement

Getting more customers to visit your website, or your store can be difficult, especially if your brand isn’t recognized by the average person. With the help of advertising agencies in Philadelphia, you’ll have experts that can help build up your brand image through suitable advertisements across various mediums. Brand recognition doesn’t happen overnight, but as your advertising improves and brings in a few customers, word of mouth will do the rest of the work, improving your sales over time. This doesn’t mean you ease up on you advertising, customers need constant reminders of your brand to leave a lasting impression.

Building Online Social Media Presence

Digital marketing is the biggest advertising market these days, and a big part of that is social media. Building your brand social media presence, if appropriate for your business, can skyrocket your brand recognition as people share your posts and online ads to their social media circles. Advertising agencies in Philadelphia can help build up your social media presence through paid advertising posts, or even through sponsorship deals with online influencers on certain platforms, such as Instagram. With social media buzz, you will find that more customers are seeing your products, increasing the likelihood of making sales, especially if a popular influencer is seen using them.

Cost Effective Marketing Campaign Management

Advertising can get pricey, especially if you don’t have connections, or have the expertise to know what does and doesn’t work on specific platforms or business types. Through the expert knowledge and experience of advertising agencies in Philadelphia, you can be sure that your next marketing campaign isn’t a flop. When you first meet with an advertising agency, they will tell you how they can help, and if you provide them with your budget restrictions, they will find a way to work within your price structure as effectively as possible. Crafting an effective marketing campaign not only requires creative talent but also excellent management skills so you can know when and where to run ads, and when something isn’t working so you can change gears appropriately. Attempting a marketing campaign on your own as a small business is possible, but you won’t be getting the best bang for your buck without the proper analytical data to know what is and isn’t actually bringing in sales.

If you are looking to take your marketing campaigns to the next level and improve your sales, then look no further than advertising agencies in Philadelphia, such as Hyland Graphic Design & Advertising. Click here to learn more.

5 BRAND MANAGEMENT MISTAKES MUST TO AVOID IN 2020

Many businesses in all around the globe face failure due to their poor branding. Business research institutions indicated that, among all of the business failures, one-half are the ones who turn a blind eye and deaf ear towards the significance of brand management. Basically, brand management is the branch of marketing which deals with the promotion of a brand’s specific goods or products. When word branding is generally used, people perceive it as very large setup or entities like Pepsi or so. But building brand for startups and small organizations plays the role of a lifeline. Brand management process involves authentic care and mere attention, however, some common mistakes which are usually observed are:

  1. Poor brand name:

The business name is the first and foremost step in your start up. Name depicts the actual service, identity, purpose and promise which you are offering to the public, if you decide a business name which is repetitive, mainstream or irrelevant can do no good for your brand. Similarly, the brand name can’t be very complicated or it can’t be a cliche at all, keep it simple and unique otherwise see your business reaching the new lows. Imagine a company providing link building services in Canada but named itself as Miami SEO, would it be a rational step?

  1. Less attention on segmented branding:

Focusing solely on generic branding instead of specified niche based and segmented branding could be deadly. All the major and big brand names formulate different marketing and advertising strategies for a different group of the population. For example, if your brand is selling a luxurious product then promotion has to be in a rich and elite class area and it cannot be done in a relatively less privileged area. Similarly, if a brand is selling toys then target audience should be kids and not the senior citizens. Lack of segmented and specified branding is the backbone reason for the decrease in a number of sales which ultimately could lead to forced closure of the business.

  1. Online absence and ignoring social media’s value:

Today is the era of internet and social media and it can be a perfect advertising medium due to its large occupation by the youth. For a business, if it has to be flourished, must show its online presence through an official website and social media accounts. And not only presence in the online world is necessary but there has to be consistent updating with the new developments in order to remain in good books of potential customers.

  1. Disregarding analytics:

In addition to all the other elements, digital media has a great facility of analytics which helps in keeping an eye on all the data tracking and insights according to different specifications and targets. This can ultimately facilitate in making things convenient for the formulation and implementation of business strategy.

  1. Blindly following the big names:

If you are impressed with a big brand of any kind, that’s good, but never try to copy the idea in the exactly same way and never dream the same sort of fame right at the start. One must remember that the names which are pioneer right now have had to commence the business right from the start up process. That’s the way to excel, dream big but be wise and realistic!

 

Abi Cool is the Director of Search at Marketing Wind – (Miami SEO Company) and is an experienced SEO Outreach expert and advertisement specialist. His interests lie in Digital Marketing Management. He is an internet marketing enthusiast and his specialty is in search engine optimization outreach and content marketing.

 

IT’S NOT YOU, IT’S YOUR STORY: WHY BRANDING MATTERS

How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it? And, my favorite question and the most important by far: What the hell is branding?

Branding is more than a logo. It’s more than a website. It’s more than a business card. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption. It is your opportunity to create something with lasting impact. It is how you tell your story, and it is absolutely key to your success and your survival.

Most entrepreneurs go to market not with a brand, but with an idea—an idea that can be so soulful and personal that it can be challenging to present and explain to others. You think everyone should intrinsically understand it, as you do—but they don’t. And that’s why you need to develop effective brand messaging.

One of the most frequent comments I hear is, “People just don’t understand us, our value and what we do, but we are absolutely the best at it.” That statement is a problem. Your brand is your story, and if you can’t tell it, then nobody will get it.

If you ever catch yourself making that sort of statement, take a step back. Because it is total BS. No one is that special. This is business, not Dr. Phil, and if you cannot communicate the value of what you bring to the market, the economy and the world, well then, you have a problem.

Branding is about knowing what you stand for and how you communicate the values and character of your product or service. As a company founder, this is not so much a design choice as it is a leadership decision. Your job as chief is to know exactly, concisely and in context what you stand for. You are the lone author of your story, your mission and your reason for being. How you tell it is your job.

In this month’s issue, we bring you some vivid examples of great branding—from Levi’s to beer koozies to social media stars. These are brought to you by the top minds in the business. Not to play favorites—but, hell, I am playing favorites—perhaps the story in this issue I love most is about one man’s mission to democratize porridge. Yes, porridge. The gooey grain that warms your heart. (Or something like that.)

His name is Lasse Andersen and he lives in Copenhagen, where porridge is sacrosanct. His story is this: In his heart and mind, porridge—cozy, healthy and a major part of Danish food culture—needs to be bigger. Everyone needs access to it. Democratize porridge! He was passionate enough to create a chain of retail outlets and expand into packaged goods. And he has, perhaps by accident, created a brand that is spilling across international borders.

The beautiful and brilliant thing about Andersen’s brand is that its mission and value are crystal-clear to his customers and can be summed up in one word: comfort.

Branding is about democratizing your product or service.

 

Article compliments of http://wstr.me/obj