Why Investing in a Professional Web Design Company Can Help Your Business
Your website is undoubtedly the face of your company. When customers land on your site, it sets the tone for everything else that your company does. A well-designed website can help you attract new customers, increase conversions, and grow your…
Brand Management Tips: How To Get Started In 4 Easy Steps
In today's market, it is more important than ever to have a strong brand. With the proper brand management implementation, a strong brand can help a company stand out from the competition, increase sales, and build loyalty among customers. To…
100+ 5-Star Ratings on Google Made Up Of Branding & Web Design Reviews
Hyland Graphic Design & Advertising is proud to announce that we officially have 100+ Google reviews! Not only did we receive more than a hundred reviews, they are also all consistent 5-star ratings! Without our clients, we wouldn't be where…
How To Build a Brand Strategy For Long Term Success
Building a brand strategy for long-term success involves requires input with several actions. Developing a brand is much more than just an impressive name or a with-it logo. It goes beyond a product or service and creating a life of its own…
Brand Strategy 101: 7 Essentials for Strong Company Branding
You’re probably thinking, what is brand strategy? How does it work for a business or company? Well, brand strategy is a specific plan aimed at goals for either starting your brand or improving upon it. The goal is to strive for a strong and…
Brand Colors: Find The Right Color Palette For Your Brand
You already know that branding is vital for your business or organization. However, some people overlook the importance of brand colors. The right color can reach your customer base and convey a message about your brand. It can be challenging…
Brand Equity: Why it Matters and How to Build It
When building your brand, you might hear people talking about equity. What is it? In many cases, consumers choose a product based on their brand knowledge. While there are similar products on the market, consumers stick with what they know and…
The Difference Between Logo Design and Branding
Logo design and branding are terms that are used interchangeably with each other. Many people believe that they are the same thing. However, while they are closely related and work together, these terms are two different processes. If you want…
Types Of Market Research—And How To Use Them
Market research is vital for any business. While you might think there is one specific method, there are several types of market research. Each of them is used in a particular way to enhance your business or marketing plan. If you want to learn…
Is Minimalism the Future of Logo Design?
The beauty of a well-designed logo is undeniable. When you want the perfect look for your organization or business, it is a good idea to leave it to the professionals. If you want a logo that has a long-lasting appeal, think about choosing a…
What is UX? And Why is it Important?
You may have heard the term "UX design," but what does that mean? While it might seem like another buzzword, UX design is one of the cornerstones of product development. In simple terms, UX design stands for user experience, and it encompasses…
The Principles Of Website Usability
When you look at a website page, many elements are working to create a finished product. Those elements can actually drive away visitors if they don't work or are too intrusive on the page. Many websites are too complicated, and those factors…
