The Psychology of Branded Apparel Designs: How Clothing Can Influence Brand Perception

What you wear tells so much about who you are not only to the world but to yourself too. The psychology of branded apparel demonstrates that there’s a lot more to clothing than meets the eye. In fact, the luxury apparel market was worth $71 billion in 2020 and is set to grow to $278 billion by 2031. So, what makes branded apparel designs so popular?

Branding has played a huge role in the clothing industry. The apparel in your store could be just as stylish and well-fitting as your branded counterparts, yet people will flock to pay top dollar for branded apparel at a branded store down the street like Nike. A piece of clothing becomes much more valuable when it has a brand attached to it. Why?

Understanding why people buy something can help you in creating products that sell. This can help you in choosing the right branded apparel designs and making the right product decisions.

The association between brands and clothes runs deep. The brands you wear directly affects your thoughts and behavior. It also affects how others perceive you and your personality.

So, before you begin your search for branding companies to create custom-branded apparel for your company, let us spend some time understanding the psychology of branded apparel and how clothing can influence brand perception.

Branded Apparel Designs Symbolize Style, Wealth, and Exclusivity

This is the biggest reason why people search for custom apparel near me.

Branded clothes have long been associated with class, style, and exclusivity. The ability to have branded apparel designs create feelings of status and grandeur is what sets them apart.

Apart from making you look good, a custom-branded label allows you to make a statement. Branded designer apparel has become a symbol of class, riches, success, and social stature.

Wearing branded merchandise puts us in a whole new league and sets us apart from the rest. It tells people where we stand on the socioeconomic ladder.

People can showcase their social standing and wealth by wearing attire from a specific brand. It’s a way to say to yourself and others, “I am successful” or “I made it!”

That, in short, is the main selling point of branded apparel designs.

Branded Apparel Designs Give You the Permission to Self-Indulge

Buying branded luxury clothing is an act of self-indulgence.

When people wear branded apparel, they feel fulfilled. Branded apparel appeals to a lot of Americans because it makes them feel distinct, unique, and exclusive.

For many people, buying branded apparel is a form of self-care.

Branded Apparel Designs Give You a Sense of Pride

A sense of pride is another big reason why branded apparel is so popular.

All of us want to own beautiful, well-designed things and branded apparel usually tends to be of very high quality.

There’s a sense of pride when you flaunt a quality, branded garment. It goes with your personality, and it makes you feel proud of yourself, your choices, and your sense of style!

Here at Hyland Graphics, we understand the significance of branded apparel designs. As your web and graphic design company, we can help you build an apparel brand that triggers a sense of pride in your target audience, thereby boosting sales and profits!

Branded Apparel Designs Take the Thinking Out of the Equation

Buying branded apparel is an easy decision!

It takes the thinking out of the decision-making process.

For example, let’s say a loving husband wants to get a present for her birthday. When he knows his wife likes a specific brand, he doesn’t have to give it much thought. All he needs to do is visit the brand store and purchase apparel that he knows his wife will appreciate and love.

We now live in a world where brand names rule the fashion industry! People no longer think about quality, design, or price. They inherently trust that if it’s a well-recognized brand, they are getting a good quality product.

It’s reached a point where we now wear t-shirts and sweatshirts with nothing else but the brand name printed front and center across the apparel. That’s the power of branded apparel designs!

Branded Products Affect the Way People Perceive You

Studies show that wearing branded apparel designs can affect the way people perceive you while changing your image.

Research shows that we tend to be more willing to help strangers wearing branded garments.

A 2011 study by Nelissen and Meijers found that people tend to perceive people as wealthier and of higher stature when they wear branded apparel.

These studies reveal that we treat people wearing luxury brands better than we treat people without any brands. In short, these experiments show that people treat the same person differently when they are wearing branded apparel.

We are all influenced by how others dress, and we treat them accordingly. That’s the psychology of branded apparel and that’s the power of branding.

You too can harness the power of branding by investing in quality branded apparel designs.

Contact Hyland Graphics for Branded Apparel Designs in Philadelphia

Branding is a part of our world and if you don’t have a well-thought-out brand, you will have a hard time growing your business.

If you are interested in growing your business’ brand, talk to us today and we can dive in deeper into helping you establish branded apparel designs for your company. That’s why we offer bespoke branded apparel design services to help you build a solid apparel brand for your business.

As your full service graphic and web design agency in Chester County, PA, we will work with you to create a tailored solution that helps you stand out right from the outset. Whether it’s your brand logo, your business card, or your website, you will get consistent branding experience across the board.

If you are looking to hire a graphic and web design company in Philadelphia, contact us today! We will be happy to chat with you to understand your requirements. Contact us today for a free website consultation!