If you want to drive relevant traffic to your website, you should implement some marketing techniques. With website marketing, you can attract those prospective clients to your company’s services and products. When traffic travels to your site, you will have more opportunities to get in front of potential customers.

Most website marketing strategies aim to help your site rank higher with effective search engine optimization (SEO), social media engagement, content marketing, and other types of digital efforts.

Those pages that rank first in the search engine results page (SERP) position get that traffic from their target keywords. When the SERP position drops down to the second and third positions, these websites have access to only 5 percent of the available traffic.

Your Best Marketing Tool Is a Website

Your website is the best tool for marketing for small companies. With a website, your potential clients can learn about your brand, and then they can take direct action to purchase products or services from your company.

You should think about inbound digital marketing as a funnel. When your potential customers use the internet, they will take advantage of search engines, apps, and articles. With a great inbound strategy, this marketing plan can pull clients to your website, where they can view and read your content. Along with that, this will make it easy for those visitors to make a purchase.

When you have an optimized website, your company can help to brand the customer experience. That online presence must radiate from your website and be a valuable resource for your potential clients.

Promote Your Website

For those who are unfamiliar with website marketing, promoting your company can seem like an impossible task. About 1.6 billion registered websites are competing for the attention of 4 billion internet users. Trying to attract that attention might seem like an impossible task, but it can be easy with the right website marketing plan. Here are some tips for marketing help for small businesses.


Search engines are the best way that digital visitors will find your website. Search engine optimization (SEO) is a strategy that makes your website more attractive to search engine providers and readers. For example, Google uses algorithms to rank your website and ensure that your site is trustworthy and valuable. Your website can reach the top of a search engine page with the right SEO tactics. With that, interested customers will spot your website and use your services or products.


You should never forget that the internet is a series of networks, and connecting those websites is critical to digital marketing. Website traffic is essential for all sites, and you want to receive links from reputable sources. With great backlinks, you can drive traffic from a reputable site to your own. These links are vital promotional tools, and they signal to those search engines that your particular site is relevant and trustworthy.


Some people have established themselves as knowledgeable experts on the internet. They are the connectors and trendsetters. Along with that, their entertaining personalities can bring your products and services to a larger audience. With some help from influencers, they can spread some brand awareness of your company throughout their social media channels. You can use these trusted third-party influencers to help accelerate movement through your company’s sales funnel.

Quality Content

Quality content for your website is an effective way to market your business. With expert insights and knowledge, your content can provide visitors with immediate value. These visitors are more likely to engage with your website. You want these site visitors to absorb your company message with highly engaging content.

Build an Effective Website Marketing Strategy

Now that you know some of the basics of website marketing, you can use these points to build an effective strategy.

Conduct a Site Analysis

Before you begin, you want to make sure your site is optimized to increase traffic to your pages. You can measure the amount of traffic that comes to your blog articles, monitor the number of times visitors stay on your site, and check the number of click-throughs for your website. There are plenty of tools to monitor these stats, including Google Analytics.

Consider Mobile Optimization

In today’s world, many people are browsing the internet from a mobile phone. If you want to rank higher with mobile users, you need a website that will load fast and display that content in a mobile-friendly way. With that, you need to make sure you have a dynamic site markup and image optimization to increase your SEO goals.

Develop Email Campaigns

Many successful websites use email marketing campaigns as the lifeblood of their sales funnels. These campaigns can help pull in those returning visitors with special promotions and engaging content. Most of these campaigns use “cold emails.” Those types of emails are sent to prospects that have no prior relationship with your company. However, you can break the ice with a little humor and personal touch to those emails if you want to engage that target audience.

Leverage PPC

Pay-per-click (PPC) is another way to drive traffic to your website, but it will require a little more time and money investment from you. When someone clicks on your ad, then you will pay for that space. PPCs are used in combination with content marketing to help reach your target audience.

Create High-Value Content

Finally, you want to create high-quality content instead of fluff for your small business marketing needs. If you don’t have great content, your visitors will leave and not return. Great content can inform, educate, entertain, and inspire. Some types of content marketing campaigns are centered around a centralized piece of content like an eBook. You can also build a campaign around paid advertising, email drip messages, and blog posts. In addition to that, these campaigns can provide you access to a visitor’s email address, creating valuable new leads.

Marketing Agencies in Philadelphia

If you are looking for help with your small business marketing, reach out to the professional team at Hyland Graphic Design & Advertising. We can help your business reach the right audience for your services or products. You can schedule a consultation by calling (484) 879-6145.

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