If you look around, coffee branding is everywhere. Every day, people drink a cup of coffee to start their daily routines. You will find no shortage of people who are in love with a steaming cup of coffee.
For those with a coffee-based business, you need to know the basics of your coffee brand. With that, you can provide an emotional connection with your current customers and install some confidence in those potential consumers. Here are some of the basics of coffee branding and what you need to know to get started.
Coffee Branding Basics
If you are ready to brand your coffee business, you should learn about branding basics. First, think about your company’s values. Do you serve environmentally friendly or ethically harvested coffees? Maybe you just grind regular beans for your customers. Whatever your values, you need to define them before starting the branding process.
Now that you understand your values, take a look at the values of buyers. How well do you know your customers? Are they Baby Boomers who want a classic cup of coffee or Millennials searching for a gourmet coffee drink? Look at your potential or current buyers. When are your customers more likely to consume their beverages? What coffee do they drink? Think about all of those questions and answer them. When you add some emphasis on the typical coffee drinker, you can enhance the choices for your branding.
Next, think about where your brand fits into the current industry. Are you offering an expensive product or a cheap cup of Joe? When you figure out your coffee’s target market, you can determine what sets you apart from the competition.
When you have answered those questions, you can start to create a brand surrounding your coffee business.
A Few Steps To Create a Unique Brand and Identity
You could follow the crowd, but you should want to design a fresh brand around your business. Some coffee companies focus on an “earthy” vibe. Others build on their old-fashioned methods. You need to understand who you are as a coffee company and who you want to target with your business.
With a brand strategy, you can also help to strengthen your business plans. By defining your values and purpose, you can reinforce the culture of your brand and the company. You also want to check out the competitors. Remember that the coffee industry is a highly saturated market, and you want to do something unique to stand out from the crowd.
This research is critical in the branding process. With that, you can create and hone your unique voice to stand out in the industry. A little research can help you understand what is working for your competitors. Use their successes to get an advantage in the market. If you are stuck, think about reaching out to a Philadelphia branding and design agency to help with this process.
Research can also help you choose the right colors for your brand. There are plenty of businesses that use the color brown in their branding. Brown is the color of coffee, and it also displays a notion of warmth, support, and structure. While you could choose a bold and bright color, you might alienate any potential customers for your business.
Choose an Identity
You can bring your brand to life with the right identity. First, think about the name of your business. You might want to incorporate a java reference into the company’s name, such as Koffee Kult. With that, your current clientele can feel like a part of a club, and your name will be instantly recognizable to potential customers.
From product descriptions to social media, the “voice” of your business can set the communication level for your brand. Are you serious or comical? Think about Starbucks. They have an easily identifiable and unique tone for their business. The style is friendly and informative. As a result, it encourages people to place an order with their coffee houses. You could say that Starbucks has its own culture surrounding coffee.
The logo is another important aspect of your coffee brand. Any logo should be something readily identifiable and be the center point of your branding. Take a look at the most popular brands. Even without the text, you could probably identify the brand just from the logo.
Types of Popular Coffee Branding
When you think about your favorite coffee, there are several types of brand identifiers. Many companies will choose to use nostalgic coffee branding for their business. Some use classic images like old-fashioned coffee grinders, vintage-styled coffee beans, and potbelly stoves. Others will speak to the heritage of the brand and product.
Another popular type of branding focuses on peppy images. Coffee is known to add an extra boost to your morning, and some brands focus on a chipper and friendly tone for their products. A smiling mascot holding a cup of coffee is the ideal way to add an approachable and uplifting feel to your business.
Finally, coffee beans come from all across the globe, including the South Pacific, South America, and Africa. You can use your brand to describe the source of your beans and remind your customers of your coffees’ origins.
Create a Coffee Success Story
Whether you want to rebrand an established business or start from the ground up, these coffee branding tips can help take your business to the next level. If you want to improve your coffee’s branding, check out your competitors and focus on your company’s voice. Finally, if you need a new logo, think about a nostalgic, peppy, or global feel for your coffee-based business. With these tips, you can start the journey of creating the right brand for your coffee company.
Creative Companies in Philadelphia
If you have a coffee company that needs a little refresh or are ready to start a new venture, reach out to Hyland Graphic Design & Advertising. We can help you come up with the right brand identity for a new business. If you would like to schedule a consultation, please call us at (484) 879-6145.