For small businesses, working with a custom web design agency can help you in more ways than one when it comes to driving your online presence. It’s important to utilize every available tool out there to help support your business including a website. Having a sleek customized website that is tailored to your business, brand and services can provide your customers not only a great experience, but it can help establish you as a true professional.
By investing in web design services, you have the potential to benefit from increased website traffic, increased brand awareness, and increased credibility. By working with a custom web design agency, you can ensure that your project is handled professionally from start to finish.
Why is a Website Important for Small Businesses?
A website is a collection of web pages that are designed to promote and sell products or services. A website is also known as a web site, and is often an essential platform where customers can go to learn more about your company as well as your products and service offerings. While for some small businesses, they may not think this is something they need when it’s actually a very important first step in helping people find you online.
With people more actively online, searching feverishly all over the internet for businesses near them, it’s become increasingly important that every business has a website. If you don’t have a website, you might be missing out on phone calls, online purchases, web lead contact forms or people visiting your business’ location.
Now that we’ve covered how a business can benefit from having a website, let’s dive into what a custom web design agency can do to help you get more customer actions.
An Experienced Custom Web Design Agency Can Help Drive Action On Your Site
When you work with a custom web design agency, they are there to help you not only create a beautiful custom website but also create a dynamic one. Building a dynamic website aids customers to take that next step into performing an action.
They can accomplish these actions with the following:
By placing your business phone number in key areas of the website, that will help customers be easily able to dial and call your business. This can help strengthen the relationship you have with your customers by providing valuable and reliable contact information.
With professional custom web design, they will know how to strategically place your company phone number throughout the website. These places are often located on the header, footer and contact page of the website which allows it to be more accessible for your customers to find.
Offering easy online purchasing options on your website allows customers to easily and quickly purchase products or services from your business. You can also offer discounts or coupon codes to encourage online purchases.
A professional custom web design agency can help your small business stand out from the competition by making it easy for customers to find what they are looking for in your online collection, and providing them with the best possible online experience.
Lead Contact Forms
By placing a lead form on your website, you are giving people the opportunity to provide their name, email address, phone number and other important contact information in order to be contacted about future events, products, services or general inquiries.
This is another great way of strengthening your relationship with potential customers because they are given control over how and when they are contacted. A custom web design agency can help you create a lead form that is both visually appealing and easy to use, while also capturing enough information for your sales team to follow up.
Your Business Locations
Whether you offer your services locally, nationally, or internationally, it’s important to let your customers know where to find you. Properly inserting your business location or locations on key areas of your website allows visitors to be able to know where you are located so they can make future visits.
Adding Google Maps on your website locations page is a great way to drive more foot traffic your way by having it direct visitors to your store.
Placing Social Media Icons On Your Website
When you have a website, one of the first things a custom web design agency will want to do is add social media icons. Adding these small icons will help people find and follow your pages on various social media platforms.
From LinkedIn to Twitter and Facebook, if you are actively online elsewhere, you need to let your customers know too!
A website’s branding is essential to its success. A website without a well-designed brand can be difficult to find, and may not be well received by potential customers.
Website branding can take many different forms, but often includes the use of colors, fonts, and imagery. When choosing a custom web design agency, it is important to ask about their experience in branding websites. Many agencies have partnered with professional graphic designers and offer custom web development services, helping make the final product just that much more beautiful.
Work With a Highly Rated Custom Web Design Agency Today
While there are many custom web design agencies available today, it can be difficult trying to find the best one that is right for you. If you want a reputable and experienced agency to help you create a website that will reflect your brand and enhance your customer user experience, then you should consider working with a company like Hyland Graphic Design & Advertising. We are a full service custom web design agency that can deliver you exceptional web design services to help give your small business the boost it needs for a successful online presence.
Hyland Graphics has over two decades of experience in the web design industry and is dedicated to providing customers with high-quality websites that look great on all devices. Hyland Graphics has an excellent reputation for delivering on their promises, so you can be sure that your project will be handled professionally and with the utmost care.
We value your time, so we always work with you to come up with the best solution for your business. Contact Hyland Graphic Design & Advertising today at (484) 879-6145 to schedule a consultation to learn how we can help you achieve your goals!