Maybe you had your website done a few years ago, and redesigning it might seem too soon. But how often you redesign your website depends on a number of factors.
If you’re constantly adding new content, then you’ll need to update your design more frequently to accommodate the changes such as optimizing it for SEO (search engine optimization). On the other hand, if your website is fairly static, then you can probably get away with redesigning it less often.
At the end of the day, redesigning your website does have a number of benefits that could help give you the boost you need to support your business efforts. And the cons of not designing your website, that can affect your business as well but not in the best ways.
If you want to know exactly what it is that comes along with redesigning your website, you’ll need to find out about all the pros and cons before going ahead with any changes or updates on it!
When Should You Switch Up Your Website Design?
Have you been thinking about redesigning your website lately?
How can you tell if it’s time to get a new design for your company – or just a “fresh coat of paint” on the old one? You’ll know when it’s time. If the answer is anything other than “it depends,” then it’s time to redesign.
One of the most common signs that your site needs a facelift is if you’re experiencing a high bounce rate. What do we mean by this? To put it simply, it’s when a website visitor lands on your page and quickly abandons it without visiting any other web page. Hence the term, “bounce” rate because they are quickly bouncing off your website. This is most likely due to the customer not being able to easily find what they need or that they left out of frustration because the website was confusing. This can hurt not only your online traffic, but it can also hurt your sales as your web leads are not converting.
If you are still trying to decide whether you need to redesign your website, here are a few questions you should be asking yourself to help you make a better and more informed decision before making the next step to hire a web design company.
- Your website is no longer bringing in the leads it used to in the past
- The design is outdated and/or not mobile-friendly
- The website is difficult to navigate
- The content is stale and not relevant to your target audience
- You’re not happy with the overall look and feel of your site.
These are a few key indicators that it might be time for a website redesign. If your website is starting to look outdated, isn’t generating leads, or isn’t mobile-friendly, then it might be time for a change. A website redesign can be a big project, but it can also be a great opportunity to freshen up your online presence and attract new visitors.
Define Your Goals and Needs Before Redesigning Your Website
Before you start redesigning your website, there are a few things you should take into consideration. Narrow down exactly what you need before jumping in by having a website redesign goal in mind.
Here are a few suggestions to help you better organize your thoughts so you can articulate this to your web development company.
Define Your Goals: What do you want to achieve with your redesign? More leads? More sales? A higher conversion rate? Better brand awareness? Make sure you have a clear idea of what you want to accomplish before starting the redesign process.
Know Your Audience: Who are you trying to reach with your website? What are their needs and wants? How will they be using your website? Keep your target audience in mind when making decisions about the design, layout, and content of your new site will help you stay on track.
Do Your Research: Take some time to look at other websites in your industry (both good and bad) and see what works (and what doesn’t). This will help you get an idea of what direction you want to go in with your own redesign project.
With a well thought out website redesign strategy, you will be off to a great start and on your way to building a successful site for your business.
What are the Cons of Not Redesigning Your Website?
It’s 2022 and everyone knows that a website needs to look at least somewhat fresh if they want the audience to stay interested in them for long periods of time. If people find your site boring or outdated, they’ll move on without hesitation and it will affect both their business AND yours!
Check out our list of cons if you choose not to redesign your website:
– Your website will be viewed as boring and outdated by your audience.
– You’ll lose business because people are more likely to move on from a site if it’s not user friendly
– Your audience will not feel comfortable on your website because they will think it is boring and outdated, or simply just not reputable and take their business elsewhere.
– Your website could lose rankings in search engines because it’s not responsive
-You could lose traffic and customers
-It could take a long time to see results
Not redesigning your website and leaving it the way it is seems to have a lot more negative consequences than you originally thought. At the end of the day, you are going to have to redesign your website sometime in the near future, so why wait?
What are the Pros of Redesigning Your Website?
As we say time in and time again, your website is the face of your company. A redesign can help your website make a great first impression, reduce the amount of time it takes to find what you’re looking for, and improve user experience in other ways.
Check out our list of pros for why you should redesign your website:
Drive Conversions: A well-designed website can also lead to improved conversion rates, as users are more likely to take the desired action when they can easily find what they are looking for.
Competitive Edge: A new website can breathe new life into your business and give you a competitive edge.
Opportunity: A website redesign can be a great opportunity to improve your user experience, which can lead to increased brand loyalty and repeat visitors.
Increase Brand Awareness: By redesigning your website, you can also help increase brand awareness as it gives you an opportunity to update your look and feel to reflect your current business goals and values.
There are many pros to redesigning your website, including increasing traffic and conversions, boosting brand awareness, and improving customer service. By understanding the benefits of a website redesign, you can make sure that the project is worth undertaking—and that you get the most out of it!
How Can You Make Sure Your Website Redesign is Successful?
A website redesign is a big investment for any business, and the last thing you want to happen is for your new site not to be as successful as you hope it would be. But what can you do in order to make sure your website is successful? By working with the right local web design company near you that can walk you through the website development steps from beginning to end.
If you are in need of a website refresh or a completely new website, contact us at Hyland Graphic Design & Advertising. We are a full service graphic and web design company with over two decades of experience. When you work with us, we make it a point to understand your business’s goals, needs, pain points, and objectives. Our goal is to deliver you not only a beautiful new website, but to build you a powerful marketing machine that will help create a more user friendly experience that will drive results, conversions and ultimately, sales.
Contact us today to get started on building your new vision for your website and let us help make that a reality.