Web Design Tips for Search Engine Optimization

Benefits of SEO.

Anyone with any business can benefit from search engine optimization (SEO) practices and content. SEO provides a low-cost, effective means to attract organic traffic to your website, and to your product or service. The basics of SEO are simple: keywords are strategically placed in written content, such as blogs or articles, that consist of brief, pointed descriptions of your service in no more than three or four words such as “Web Design in West Chester”. The number of instances of keywords on your website correlates with the probability that an engine search will result in a hit on your site.

SEO works because, when searching online, users typically never use full phrasing, opting instead to leave out articles or prepositions (i.e. Web Design in West Chester), so it is crucial that the instances of these keywords be brief and refer as specifically as possible to your service. Once you have determined appropriate keywords, it’s time to incorporate them into your website. Here are some basic pointers to help you better understand our SEO services:

Keep it Simple

Flashy, elaborate sites with lots of moving graphics are stunning to the eye and instantly memorable, so it seems like a no-brainer to make your site eye-catching with as much digital pizzazz as possible, right? Well, while a flashy and professionally designed site can certainly leave an impression (particularly since everyone has a website), there are some definite drawbacks that a Web Design service in West Chester like Hyland Graphic Design & Advertising can assist you with.

First of all, you threaten to lose traffic with longer load times due to improperly placed graphics assets and pictures. The average users expect their searches to return high-speed results, and if your site doesn’t load very quickly, there’s a good chance you could lose out to a competitor’s website that does. After two seconds, 12% of your visitors will have hit the stop button or swiped backward, this is called bounce rate. After four seconds, you’ve lost 25%, and so on. Properly created Web Design in West Chester can help.

Secondly, you could risk diverting interest from the content of the page and its information to overly distracting graphics and heavy layout choices. When designing webpage and the layout of the content for SEO, remember to keep in mind that it’s the words that matter! However, words aren’t all that matter. Even though you want to keep focus on the literal content, professional Web Design services in West Chester will tell you that you still need to do the following…

Use a Style, Imagery, and Text That Will Appeal to your Target Audience.

On the other side of this coin, it’s highly unlikely that a first-time visitor to your site is going to want to wade through dense blocks of content. It’s important to keep content brief, and to use the negative space to insert appropriate images and widgets that are easily load quickly yet serve to set the tone for your services. Of course, appealing to your target audience when doing Web Design in West Chester can be tough as it does require you to do some research into what will appeal to your target audience, and to distinguish your company from what your competitors are doing as well.

Make the Experience Efficient and Seamless.

Visiting a business’s website is a purely practical undertaking, and users will typically not put up with frustrating hurdles like excessive links, poop or confusing navigation or a confusing user interface. So make sure you use web best practices in your header that lead your users easily to their desired pages. Examples include “Home”, “About”, “Services”, “FAQs”, and “Contact”. These links can also help search engines crawl to other pages on your site, increasing the possibility of hits and traffic from keyword searches. That’s what proper Web Design in West Chester will help you accomplish.

Web Design in West Chester.

There are a few things to keep in mind when beginning Web Design in West Chester to help get you started. If you need help completing a website for your business in PA or beyond get in contact with Hyland Graphic Design & Advertising to learn more about what we can do for your business.