The humble brochure is a favorite marketing tool and remains an effective way to provide business information even in the digital era. Brochure design trends, like other graphic designs like websites, logos and, business cards, evolve every year.
Marketers are always looking for new ways to stand out from the competition. This drives them to make their brochures appealing and engaging to prospective customers. As a result, new brochure design trends pop up every year.
A design trend is nothing but an attempt to draw people’s attention. The goal behind any design trend is to help make a business stand out.
At Hyland Graphics, we keep up with the latest design trends to help our clients make a solid first impression. In this post, we look at some of the top brochure design trends for 2023. If you are searching for graphic designers near me, feel free to contact the design team at Hyland Graphics.
#1. Bright, Bold Colors
Over the past few years, graphic designers have taken to designing brochures in subdued colors because they believe that muted colors create a sophisticated look.
That’s set to change in 2023. Many graphic design companies in Philadelphia are using brighter and bolder shades in their brochure designs. This is especially true for established companies that are looking to give their brand a makeover.
Designers are now using an array of patterns and gradients as well as vibrant and saturated shades to create unique effects. This is one of those brochure design trends that, when done right, can help make your brochure stand out and leave a lasting impact on your prospects.
#2. Unique Geometric Shapes
When we hear the word brochure, most of us imagine something rectangular.
Not anymore! This is the perfect time to experiment with unusual shapes.
You can expect to see brochures in circular and triangular shapes. Even hexagon and octagon-shaped brochures are trending.
Catch on to this brochure design trend to take your prospects by surprise and draw their attention to your brand. A uniquely shaped brochure is sure to make a mark on their minds for a long time.
Searching for graphic design firms near me? Hyland Graphics is a leading graphic design company in Philadelphia with over 10 years of experience. Talk to our team to learn how you can implement this design trend in your brochure.
This is one of the most popular brochure design trends to consider in 2023.
When it comes to brochure design, we believe less is more. It’s perhaps the only design element that blends classic and modern design philosophies. That’s why this graphic design trend never goes out of style.
Minimalist design is all about keeping the number of design elements to a bare minimum, using simple colors and shapes, and using negative space effectively. With minimalist design, you can steer clear of readability issues while having a lot more control over the print quality.
So if you want your brochure to stand out, hop on to this evergreen trend and see the difference it makes.
#4. Mix and Match Typography
Until a few years ago, one of the biggest brochure design trends was the use of a set style of typography. In fact, many graphic designers would use bold typefaces to grab attention.
In 2023, the trends have reversed. It’s the perfect time to experiment and incorporate different typefaces in the design.
By mixing different font styles, you can create a unique experience from one section of the brochure to the other. This means that your web design company may use one font on the cover and a different typeface on the inner folds.
Interestingly, most designers would look down upon this style. However, it seems to be getting their approval in 2023.
#5. Experiment with Textures
One of the biggest brochure design trends for 2023 is to experiment with textures and effects.
The main purpose of a brochure is to provide information. However, that does not mean it cannot have some style. Graphic designers are using an array of techniques to design memorable brochures.
For example, you could use foil to make your primary message or brand identity stand out. A matte or gloss finish could be used for one part of the design.
Textured papers are a great way to set the tone for your brochure. You can consider using die cuts to cut out some sections of the design to reveal the next page, which can create a sense of mystery while increasing engagement levels.
Designers are even experimenting with the folds. Rather than limit their designs to bi-folds or tri-folds, graphic designers are using interesting folds for a unique brochure viewing experience.
Most brochures feature photos of products or people using your services. However, sometimes, photos may not do full justice.
That’s where illustrations come into play. This is one of the biggest brochure design trends for 2023.
Illustrations are a great way to customize your brochure and make it your own. What’s more, illustrations add an artistic flair to your design while allowing you to tell your brand story with aplomb.
In fact, you can use these illustrations on your website or a landing page to create a consistent look. Talk to a web development agency in Philadelphia, PA to know more about making this design trend a part of your brochure and website!
Use the Best Brochure Design Trends with Hyland Graphics
Now that you know the best brochure design trends for 2023, it’s time to implement them. If you are wondering where to start, we can help.
At Hyland Graphics, we offer a full range of design services including graphic design and custom web development services. With over 10+ years of experience, our experienced designers will work with you to design a brochure that delivers stellar results. Whether you are looking to create a brochure, business card, or website, we can help.
Contact us today for a free design consultation!