Everyone knows that a competent graphic designer is essential for proper advertising. Sure, you could just advertise with a plain lettered sign, but that isn’t going to stand out very well. To set yourself apart from the competition, you will need graphics and colors that attract the eye. If you haven’t hired a graphic designer in the past, you might be confused about the process of finding one. If so, then today’s article is just for you.
Freelance Or Professional?
The first thing you will need to do is decide whether you want to hire a freelancer or a dedicated professional. In most cases, this is a simple choice between low cost and high quality. The freelancers offer the lowest cost, but you won’t necessarily get the highest quality. If you’re lucky, and you can find an exceptionally good freelancer, you might get high-grade work at a low price. However, the odds are not in favor of that outcome.
It comes down to this old principle: “You get what you pay for”. If you go with a professional graphic design agency, you will have a much better guarantee when it comes to quality. Even if one of these agencies gives you unsatisfactory work, it should be a lot easier to get those problems addressed. With a freelance situation, on the other hand, you cannot be as picky about the details. Instead of worrying if a freelancer is going to “take the money and run,” consider a dedicated agency that is interested in your long-term business.
Search Engines Are Your Friend
Once you have decided which of these options you want, your next step is to search for specific places to hire graphic designers. If you are going with a freelance approach, you will want to look for freelance graphic design sites. There are quite a few of them out there, and the list is constantly changing. If you are going with the more professional option, you are looking for graphic design agencies. It’s that simple.
Vetting People, Companies, And Platforms
When you go with a professional agency like Hyland, you don’t have to worry as much about vetting your graphic design people. Most of this work has already been done by the company itself. As such, you only need to do your homework regarding the company itself. Obviously, you want to go with someone that has a good reputation and plenty of good reviews.
Vetting a freelancer is a little more difficult. Most sites will give you certain details about the potential hires, but it’s often done on an at-will basis. When it comes down to it, they really don’t have to tell you a whole lot about themselves. Thus, your best bet is to look for a quality rating and any comments that you can find from their previous customers. When evaluating a freelancing platform, most of these same rules apply.
No matter what or whom you are evaluating, portfolios are essential. A portfolio is just a series of samples that give you an opportunity to see the designer’s past work. Every graphic designer who is serious about their job should have a portfolio of some kind. By looking at this, you can get a general idea of how skillful they may be. You can also see which styles of art and design they favor, allowing you to match their talents with your expectations.
Look For Short Timelines Combined With High Quality
Every graphic design project that you assign to your people will have a deadline. Those who can work within short deadlines are obviously more valuable. However, there is such a thing as rushing a job to death. If someone is not given sufficient time to do their job, you will probably get substandard results. What you want is a good balance between quality and speed. The word for that is efficiency.
When dealing with freelancers, this is a little more difficult because you usually won’t have prior experience with them. At the very least, that first time with a new designer will always be a crapshoot. Like a roll of the dice, it will be very random. When you go with a company like Hyland, on the other hand, you can work with the same team consistently. This allows you to have a better understanding of their strengths, weaknesses, and overall talents.
Versatility Is Very Important
As we mentioned earlier, it is good to look for artists and companies that offer a wide variety. No artist can be equally skilled in every style, and there are so many different styles of art from which to choose. Also, versatility is also very important in regards to the type of media on which they can work. For instance, a person might be very good at designing T-shirts but not so good at designing signage. In the end, you want to cast a wide net and use every form of advertising media that you can.
Finding A Graphic Designer In Philadelphia
If you’re looking for creative companies in Philadelphia, look no further. Hyland Graphic Design & Advertising has everything you need under one roof. We can provide signage, web design, digital marketing, merchandising, and branding advice. As such, we are certain that we can help you to increase your brand recognition and overall profits.
When you need a Philadelphia branding and design agency, you only need to make one stop. And, of course, we adhere to the highest standards in customer service and quality. As we always say: You only get one first impression. We’re here to make sure it’s the right one!
Finding a graphic designer isn’t usually a difficult thing. There are plenty of talented artists out there, and plenty of ways to find them. That being said, when you are staking your business on the talents of a graphic designer, you need to make sure that you get the best ones. If you would like to do that, we recommend you call Hyland Graphic Design & Advertising at (484) 879-6145.