Branding is one of the most important aspects of any business. It’s what sets your business apart from the rest of the competition and helps you become more recognizable. When your customers start to become familiar with your brand, you can begin to build brand awareness, recognition and eventually customer loyalty.
With all the benefits of branding, it’s no wonder businesses are choosing to invest in building their brand!
As a professional graphic and web design company, we believe it’s essential that you understand the importance of branding your business. We’ll explain how you can successfully brand your company from the website design down to your marketing brochures.
But first, let’s dive talk about the elements that make up a brand.
What Goes into Branding?
So what exactly goes into branding you may ask? Color, imagery, and font are all important elements of branding. The colors you choose should be unique to your business and should reflect the values of your company. The imagery should be memorable and recognizable, and the font should be professional and easy to read. By carefully choosing each of these elements, you can create a strong brand that will help your business thrive.
But don’t worry if you’re unsure how to go about making these decisions, that’s why you hire branding professionals!
Learn the Importance of Branding your Business
Here are 5 examples of how you can cohesively brand your business and create a positive impact on your company’s brand awareness:
Company Logo Design
There are many ways to build a strong brand, but one of the most important is through your company logo design. Your logo is supposed to be a reflection of your company’s values and mission, so take the time to create one that accurately represents who you are as a business.
It’s important that your logo captures your brand and identity, while also accurately conveying the message you want to send. So if you’re serious about building a strong brand, invest in a professional logo design. It’s one of the best investments you can make!
Here’s an example of a branded logo design. As you can see, this was for a landscaping business. By using earth tones and carefully creating the shapes used in the logo, we were able to better convey what the company provided for customers, landscaping.
A great logo is just the beginning, however. You also need to make sure that your branding is consistent across all touch points including your website design.
Business Website Design
Your website design is one of the first things potential customers will see when they visit your site. A professional, well-branded design instills confidence in your business and shows that you’re a company to be reckoned with.
In today’s competitive market, it’s more important than ever to make a good first impression. Properly branding your website is a great way to set yourself apart from the competition and show potential customers that you mean business.
When it comes to branding your business, your website design is one of the most important tools at your disposal. Make sure you’re making the most of it!
Here’s another great example of branding your website. Our team of web developers not only designed the logo, but also theirwebsite. As you can see, there is a cohesive design and feel to the entire website.
Every Door Direct Mail
For any small business, you understand the importance of marketing. Among the many ways you can market your business, Every Door Direct Mail (EDDM) is a great way to reach a specific target audience. With EDDM, you can chose your delivery route to ensure that your message is getting to the right people.
However, if your EDDM postcards are not properly branded, they will be less effective. People may not recognize who you are as a business or what you do. They may not even bother to read the postcard if it does not look like it is from a professional or trustworthy company.
This is why it is essential that you accurately brand your business’ EDDM postcards. By following your branded guidelines, you will be able to increase brand recognition and customer loyalty.
Investing in quality and professional branding for your EDDM postcards will pay off in the long run as you continue to bring in new customers and keep old ones coming back.
Check out this EDDM we designed for our client. Notice how similar it looks and feels to the website and logo?
Importance of Branding Your Business Cards
When you meet a potential client or customer, you want to make sure that you leave them with a good impression. One way to do this is to make sure that your business card makes an impact, and not something they would easily throw away.
Branding your business card is essential in order to convey the right image for your business. A well-designed business card will reflect the professionalism of your business and make it more likely that potential clients will remember your business when they need your services.
Whether you’re looking to attract new customers or build relationships with existing clients, branding your business card is an essential part of promoting your business.
Branded Marketing Collateral and Brochures
Last but not least, your marketing materials. It’s important that you properly brand your business’ marketing materials and brochures so you can continue to build brand recognition. There’s nothing worse than a cluttered flyer or a poorly executed design, leaving confusion in the minds of your potential customers.
By taking the time to brand all of your business’ touch points, you’re setting yourself up for success and making it more likely that customers will remember your business when they need your services.
Invest in Building Your Business’ Brand
If you are ready to take the next step and start building your brand to create the legacy of your choice, you need to work with an expert. At Hyland Graphic Design & Advertising, we have the experience and knowledge to help businesses like you create a brand that will stand the test of time. As a Philadelphia web design company and graphic design agency, we pride ourselves on delivering our clients exceptional work each and every time.
Whether you’re looking to brand small elements of your company or a full branding package, we are here to help! We provide print design services, custom web development services, logo designs and more. Give us a call today to get started on making the impact you want on your business!