Are you looking to build a solid website for your construction business but wondering what it takes to have the best construction web design? Not sure how to choose the best web design company for your website?
We have you covered. In this guide, we will share some of our top tips for building a construction website. Be sure to read this handy guide before you Google “web designer nearby” or “website design company near me“.
The Need for Best Construction Web Design
About 76% of people consider a company’s online presence before doing business with them. This applies to construction companies as well. Given that a construction project involves huge investments, people are extra cautious about who they are dealing with and are likely to research your business online. Your website tends to be the first impression they will have of you.
Designing a robust website for your construction company is the key to growing your business. That’s why you must look for the best construction web design solutions. If you manage or own a home construction, roofing, remodeling, excavation, rehabbing, general contracting, real estate, architecture or interior design company, this guide is for you.
Best Construction Web Design Tip # 1: Make a Solid First Impression
Nothing makes a strong impact on web visitors than visual design. When you want to make a solid first impression and boost user engagement, it’s important to invest in good visual design. Generic or minimalist graphics won’t make the desired impact.
If you thought a construction website is complete only when it’s made up of technical documents and photos, think again. You should aim to grab attention and make a strong impact, so you remain in the memory of your website visitors, aka your customers.
That’s where custom photography and videography come into the picture (pun intended). Steer clear of stock photos if you want to be taken seriously.
Best Construction Web Design Tip # 2: User-Friendly Navigation
Once a visitor lands on your construction business website, you must aim to keep them on your site long enough for them to convert.
The longer a visitor stays on your website, exploring your services, reading your content and peeking at your portfolio, the more likely they are to convert. That’s where website navigation comes into play.
In short, the best construction web design tip is all about keeping your visitors engaged.
Think from your target customer’s perspective. Think about the kind of information they are looking for when they land on your site. They may want to know:
- What is your expertise?
- What is your company’s history?
- What are some of your past projects?
- How can they get in touch with you?
Now consider how you can make this information easily available to your visitors. They should be able to find answers to questions like these in no more than two clicks.
Best Construction Web Design Tip # 3: Prioritize Fast and Responsive Web Design
The best construction web design is one that loads quickly. If your construction website does not load fast enough, you are losing precious leads. The average web user will abandon your website if it takes any more than 3 seconds to load.
Similarly, your website should be responsive and must adapt to the size of your visitors’ screens. If it is not mobile-friendly, you will have a hard time keeping your visitors engaged.
Imagine landing on a website on your mobile phone only to find that it’s difficult to scroll, read or navigate.
Here are some things your web design company in Chester County, PA will do to boost your website’s page load speed:
- Optimize and compress images
- Enable browser caching
- Keep redirects to a bare minimum
- Use a performance-optimized web hosting service
- Cache the web pages
Best Construction Web Design Tip # 4: Aim for Simplicity
It’s extremely important for a construction business to come across as a professional entity.
You want your customers to trust you to complete their projects on time. A simple, minimalist design is a surefire way to convey professionalism and credibility.
A professional web development agency in Philadelphia such as Hyland Graphic Design & Advertising can create a clean, minimalist web design to elevate the website’s visual aesthetics.
Here are some best construction web design tips for simplicity:
- Make use of white space.
- Use a pleasing color palette and use no more than 3 to 5 colors.
- Use a legible typeface and use no more than 3 different fonts on your site.
Best Construction Web Design Tip # 5: Don’t Shy Away from Conventional Web Design Principles
Using conventional design elements does not make your website boring.
On the contrary, conventions are extremely useful as they minimize the time and effort your visitors must put into understanding and exploring your website.
Conventions help you to gain visitors’ trust and confidence, and establish your credibility. For best results, be sure to meet your visitors’ expectations.
For example, the conventional practice is to place the navigation at the top of a website. And this is a convention you don’t want to mess with as most users expect the navigation to be at the top (or at the top right if you are using the hamburger menu).
So, it’s better to innovate only when the idea really works. In all other cases, stick to conventional navigations.
In short, the use of conventional web design elements is key to creating the best construction web design.
Looking For Custom Web Development Services? Contact Us Today!
Hyland Graphic Design & Advertising provides custom web development services across Philadelphia and nationally as well. With over 10 years of experience in web design and a team of skilled web developers, we strive to bring your web design project to life.
You only get one first impression, and we’re here to make sure it’s the right one!
Contact us for a free website audit today.