In today’s digital world, every business understands the importance of investing in a user-friendly, modern website. But did you know that SEO is as important for your business? In fact, your website is incomplete without a well-planned SEO strategy. While a web design company can build a user-friendly website, an SEO agency in Philadelphia helps boost your website’s online visibility. That’s why your business needs SEO.
If you want to make the most of your website, you need to ensure it sees a steady stream of visitors. And that’s only possible when your website is optimized for search engines.
The Fundamentals of SEO
Search engine optimization or SEO is the process of improving your website’s relevance to your target users’ search queries. For example, here at Hyland Graphic Design & Advertising, one of our target keywords is “website design company near me“, and to optimize our website for this target keyword, we would have to incorporate this keyword into our website.
To do that, we may begin by building a separate landing page titled “website design company near me”. We can then add this keyword to the meta tags, meta description and URL of this page. We could also optimize any images we add to the page for this keyword. Furthermore, we can write a 1000-word copy and incorporate the target keyword along with other relevant keywords such as “web development Philadelphia PA” and “Philadelphia SEO company” to the content.
Now that we’ve explained what SEO means, let’s understand why your business needs SEO.
Read on to know how SEO impacts your business and why it should be an integral part of your marketing strategy.
Why Your Business Needs SEO – Reason # 1: Helps Build Traffic
SEO not only ensures that your business gets noticed but it drives traffic to your website. No matter the industry you are in, every business can benefit from some organic traffic. This is especially important for businesses that depend on web traffic like online stores, digital publications, cloud-based businesses and other companies that offer web-based solutions.
Let’s say you just started a business. You have a fantastic product. You are generating business through word-of-mouth references from the first batch of customers.
In such a case, you will have a hard time growing your business. In fact, you can only grow by exploring unexplored territories such as the internet. That’s one of the biggest reasons why your business needs SEO.
By investing in a well-crafted SEO strategy, you can improve your website’s rankings in the search engines and, in turn, boost your chances of growing your sales, revenues and profits.
Why Your Business Needs SEO – Reason # 2: Stay Competitive
As you must have realized already, you are competing with other businesses from your niche to reach your target customers. Your competitors are also looking to drive more traffic and generate more leads. In fact, some of them may already have a solid SEO strategy in place to work their way to the top of the search results.
This is another big reason why your business needs SEO. If you are not investing in SEO, you are losing precious leads and customers to your competitors. Why make it easy for them when you can grab a slice of the pie and gain a competitive edge at the same time?
Why Your Business Needs SEO – Reason # 3: Builds Trust & Credibility
How often do you look past the first page of search results? If your answer is: “very rarely”, you are a part of the majority.
Studies suggest that 75% of search users do not look past the first page of the search results. That’s how much people trust the listings on the first page.
That’s why your business needs SEO. A good SEO strategy will help put your website at the top of the search results, which, in turn, will make your brand more credible and trustworthy.
Your SEO agency in Philadelphia will aim to build a strong foundation for SEO with a user-friendly, minimalist website that’s easily visible in search results. This is achieved by improving your website’s authority.
Several things come together to boost a website’s authority, which is crucial when you want to rank at the top of the search results.
Authority is the result of factors like:
- Backlinks from high authority websites
- Machine-learning signals
- Positive user-behavior
- On-page optimization
Establishing authority is easier said than done. It does not happen overnight. It’s the result of concentrated and proactive efforts and that’s where a solid SEO strategy comes into play. And that’s the second biggest reason why your business needs SEO.
Why Your Business Needs SEO – Reason # 4: SEO Affects the Buying Cycle
About 75% of online journeys begin with search. In short, a user’s buying journey begins with search.
You could use SEO techniques to reach consumers who are searching for the products and services you offer. You can do this by relaying your primary message along with offers and deals to reach your target audience.
When done right, this will have a direct impact on the buying cycle.
In short, you should be visible in places where your target customers are looking for you. Local SEO can be the game changer for you to that end.
Searching for Philadelphia SEO Services? Talk to Us!
These are the top 4 reasons why your website needs SEO. If you are ready to invest in SEO, Hyland Graphic Design & Advertising can help.
We offer a holistic solution to businesses across Philadelphia. Whether you need help building a website or creating a robust SEO strategy, our team will work with you to deliver the results you seek.
Contact us today to schedule your FREE SEO Audit on your website!