It’s no secret that web design trends come and go. Each year, new trends emerge that make websites more attractive, streamlined, and user friendly. Now that we’re finally in 2023, it’s time to review the top 4 web design trends that will continue to take off in the upcoming year. From increased interactivity through animation to building websites with SEO in mind, these upcoming trends will revolutionize the way businesses engage with their customers online.
1.) Bring Life to Your Web Design With Animation
In the fast-paced world of web design, animation is quickly becoming a must-have for any website and is one of the more popular growing design elements for web design trends 2023. With animation, it allows web designers to create an interactive and engaging experience for end users that would otherwise be impossible with static websites.
Animations can help draw attention to important elements on a website, simplify complex information, or simply be fun and whimsical. Animations can also be used as visual cues, helping visitors navigate pages more easily and intuitively than ever before. As we look ahead for what’s to come in 2023, animation is expected to remain one of the hottest trends in web design.
2.) Video is Setting the Stage for the Future of Web Design Trends 2023
It’s no surprise that more and more businesses are utilizing video to tell their stories, highlight their products and services, and reach out to new audiences. As video continues to flood our social media feeds, it has become a vital tool for website owners looking to engage users and build trust. With video content, we can expect to see this grow and be a major web design trend in 2023.
In order for companies to stay ahead of the competition, they will need to incorporate videos into their overall web design strategy to help drive traffic and engage users. By investing in an agency that provides custom web development services, they will often incorporate videos into their web designs. By investing in video marketing services, you can also enhance website designs with dynamic elements that provide visual interest while also conveying information quickly.
Adding videos to your website can also be a great way to increase user engagement by allowing visitors to view content without having to read lengthy blocks of text or click away from the page they’re on. This is also great for SEO, which we’ll cover next. With visitors staying on your website longer, this signals to Google and other search engines that your content holds value which in turn, eventually helps with ranking.
3.) Web Designers Can’t Afford to Ignore SEO Requirements
As local web designers look towards the future of what 2023 may bring in terms of design trends, one factor they can’t ignore is the necessity for search engine optimization (SEO). SEO has become an integral part of the website design process and many website developers have made necessary changes to ensure their sites are built to be SEO friendly. Web designers can no longer afford to forget about SEO as it has a major impact on both user experience and site performance.
Web designers must understand how to make their designs friendly for SEO requirements during the initial web design phase. This includes creating a website structure that follows SEO best practices such as using appropriate heading tags, making sure website call-to-action buttons have descriptive anchor text associated to them, and that they are mobile responsive. Website development companies should also consider the loading speed of the pages when adding multimedia elements or other interactive features, since slow loading speeds can negatively affect organic traffic rankings.
4.) Less is More Which is Why Minimalism is Being Embraced
As web design trends in 2023 continue to develop, minimalism is becoming increasingly popular among business websites. The minimalist aesthetic embraces a philosophy of simplicity and clarity, allowing users to navigate websites quickly and easily. A minimal design focuses on the basic elements needed for effective communication between the user and the content or product. This style keeps distractions to a minimum while still being visually appealing and engaging.
By reducing visual clutter, users are able to better focus on important information that can help them make decisions or take action. Minimalist designs also often enhance usability by relying on intuitive features like easy-to-scan menus, logical navigation systems and simplified forms fields. Additionally, fewer elements mean that pages load faster which helps improve user experience overall.
Reap the Benefits of Forward-Thinking Strategies
If you are looking for a Philadelphia web design company that understands the latest web design trends in 2023, contact Hyland Graphic Design & Advertising. At Hyland Graphics, we have a team of experienced local web designers nearby that can help you develop a website that follows the latest trends, taking into consideration the user experience and design elements. Our goal is to build you a website that you can be proud of and most importantly, a website that can grow with your business.
Good news, we’re not just a web design company, we also offer additional services such as graphic design, video marketing services, SEO, PPC, print design services, brand management, brand identity, promotional products and more. At Hyland Graphics, we are a true one stop shop!
Contact us to learn how we can build you a custom, sleek new website in 2023!