Now that your business is more than just an idea, you need to tackle something essential: the website. Nearly every business on the planet Earth is in need of a great website, especially with more and more people taking to their phones to learn more about you. That also means you need a site that puts the best impression of you and your business forward.
How do you do that? By hiring a professional website design company. But you can’t cross your fingers and do a simple Google search. There are some things you need to keep in mind:
Your Goals and Budget
When you’re searching for graphic design in Philadelphia, the first thing you need to do is be prepared. You need to draft up an idea for the website designers to look over, as well as a copy of what you want to go on your site. This will help the candidates for your project understand what you need done. They’ll have a clearer idea of what you need, and a professional website or graphic designer will be able to speak to you at length about their capabilities and how they would approach the work.
The other thing you need a grasp on is your budget. More often than not, web and graphic design is more expensive than you think. So be prepared. Look into the going rate for the job you want done. If you’re having trouble finding hard numbers with a search on Google, contact local business owners near you. Ask them how much their website cost and who they used.
Graphic designers and web designers also appreciate when you have a budget, because they can discuss a plan of action that accommodates your financial state.
Next, you start looking into the candidates and what they can offer you.
The Team’s Approach
If there is one thing that you should prioritize, it’s how the team approaches the user experience and usability of a site. You’ll understand a little bit about this when you first visit their website. How does the layout affect you? Is it clear-cut and easy to navigate? Is there anything confusing? Chances are, a web design group that has a less than convincing business website isn’t going to be any good for you.
Look for a website design company that understands the importance of the user experience. They should be able to discuss things like designs that get people to convert and spend more time on your site.
Portfolio of Projects
Another way to see if a design company can deliver what you want is to see their other work. Take a look at their past projects or request a portfolio. Looking at the designs they have come up with throughout the years will tell you if it’s a smart idea to use them.
Remember to pay attention to certain features on those previously constructed sites. Are the layouts clean? How is the branding? Does everything flow well? Is this design what you want for your own business website?
Ask yourself those questions as you peruse the portfolio. You’ll know quickly if the website design group meets your standards.
Customer Service Quality
You’re going to be interacting with the company a lot, so make sure you can talk to the website and graphic designers. Ideally, the website design company should behave professionally and keep you updated throughout the whole process.
Furthermore, check their reviews online. See how they deal with negative reviews. That will tell you much about a company.
Experience and Expertise
This might be the last factor we’re naming, but that doesn’t mean it’s the least important. If anything, knowing just how experienced and skilled a web design company is should be one of the first things you look for. The more wisdom and experience a website designer has, the more they’ll be able to tailor their services to your needs.
So, when you finally call or meet them for a consultation, ask how long they have been in business, the kind of people they have served, and if they are familiar with the current graphic design trends. How they answer will help you decide whether to hire them or not.
Hiring graphic and website designers in Philadelphia is one of the most important steps you can take to get your business off the ground. Think of a website as your virtual office, where potential clients can become acquainted with you. That is why you need to choose a graphic design or website design team that suits your needs and knows what you’re looking for. Hopefully, you can use the five factors we listed above to help guide you to the right group!
Tired of searching for “graphic and web design near me” and coming up short? You won’t with Hyland Graphics. Our professional team has a broad portfolio and plenty of satisfied customers. Why not check out what we offer? You can also get in touch with us by filling out the contact form or giving us a call today.