What Is a Landing Page? The Complete Guide
When you’re browsing the internet, you’ll eventually wind up on a landing page. You can reach a landing page by clicking on an ad or link. It can also be a homepage for a website you’re visiting. Whatever you’re striving for, a landing page will ultimately be part of your future.
Landing Page Purpose
A landing page’s purpose is to draw in new customers to your product or service. With any landing page, you’re not sure what users are searching for. Some visitors may simply want to know what a full website is about. Others will head straight to what they offer through the navigation bar or menu to find prices or other content. That’s why Hyland Graphic Design & Advertising provide those looking for a landing page startup. They’ll help provide you with a creative and precise landing page that helps you get the leads you need.
Landing Page Encourager
Landing pages encourage and turn web users to other parts or pages of a website. No matter how you get there, landing pages have the distinct purpose of encouraging customers. For that reason, creative companies in Philadelphia are building landing pages that are not only unique but have become a formidable force in the approach to digital marketing.
What Does a Landing Page Do?
The main purpose of a landing page is to serve as a one-page website. It’s a page that seeks to transform those visiting it. There are different landing pages and they all basically have the same purpose, to get additional customer leads. Usually, there is a form where site visitors provide contact information. That’s usually to receive an offer. Sound landing page development with excellent copy and a genuine format will help to attract the right customers to your site, which allows for private information to be given without doubt and worries.
What is a Landing Page
A landing page is a one-page website. It’s not a multiple page website that promotes different content and categories. A landing page is to help sell a product or service and secure new email subscribers or registrations for events. It’s used as a marketing tool for any purpose that’s needed.
Why do you Need a Landing Page?
You need a landing page to get rid of distractions. A landing page eliminates navigation, other links, and added options. It enables you to secure a visitor’s attention, plus lead them to where you’d like them to go.
What are the Elements of a Landing Page?
There are at least five things that define a landing page. They include:
- An attention-getting headline
- An image or graphic that applies to who you want to attract
- A lead form that is placed in just the right area to secure a visitor’s information
- A Call to Action (CTA) that is both persuasive and orientated to action
- Copy and content that is descriptive as well as attracts a visitor to complete the form.
Steps in Building a Landing Page in Descriptive Terms
1. The Headline
To keep visitors coming back to your landing page, any person who comes to the site will want to know within a few seconds whether they’ll stay and take in the information there. The headline you use is one of the first things they’ll see and read, so it needs to be communicated in a clear and concise way and that goes for any offers made to visitors.
2. Image and Offer
An image on a landing page is imperative. It should embody who you’re targeting for products or services. You want to put across a feeling and it should represent how a visitor feels when you present an offer to them. Always test your options for particular images.
3. Write Gripping Copy
You want the right words that will sell your call-to-action. Any content or copy should be both clear and concise and should sway any visitors to the action you want them to complete. Use the words you and your and include them in the action.
4. Include a Lead Form in the Right Place
A lead form needs to be placed in the right area of the landing page. It needs to be in sight as soon as someone visits the page. You don’t want visitors hunting the page to find your offer. The form could even scroll alongside the user as they move along the page.
5. Create a Sensational Call-to-Action
With a call-to-action being the most valuable feature on a landing page, you’ll want to create one that promotes conversion. To make a CTA button attract attention, use color or colors that are in contrast with other features on the page. You also want to be straightforward with what you want visitors to do. Use words like submit, download or get it now.
6. Provide an Applicable Offer
Your product or service is part of what gets you to your offer. Any offer is what you give for the personal information you are asking for. It should captivate enough for a visitor to furnish contact information, but it should also be pertinent to your business. For example, if you’re providing antiaging devices, your offer might be 5 Ways to De-Age your Skin.
7. Ask for What you Need
Ask for as little information as possible. What you ask for depends on:
- How familiar visitors are with you
- The extent to which they trust you
- Where they are with the purchasing journey
You want a simplified form that requires a low bar for entry. A name and email should be enough to encourage a new lead.
8. Remove Navigation
You want to turn visitors into leads on your landing page. So, that means eliminating any internal links to other pages as well as competing links. Visitors should not be distracted from your goal. You want visitors to respond to your call-to-action.
9. Response Options to your Page
Make your landing page a responsive one. You want to make it accessible to every viewing experience. Mobile devices should have access to your landing page. Provide visitors to your site the opportunity to follow your lead. It doesn’t matter how they are viewing your page.
10. Optimize Searches
You may influence visitors to head to your landing page through social media, emails and other methods, but you also want to use keywords for searches. When visitors search for key phrases, your landing page should come up in their search. A Philadelphia branding and design agency can help you with just the right keywords to optimize any searches.
11. Thank you Page
It’s important to follow up any leads you have gotten through a thank you on your landing page. You can include a thank-you message on the same page or basically skip it altogether; however, if you want consistent followers, you need to thank those who commit.
In crafting a guideline to a landing page, you’ll want to follow the steps given here, but if you have further questions, contact Hyland Graphic Design & Advertising at (484) 879-6145. They’ll steer you in the right direction and provide you with what’s necessary for a successful landing page. You’ll thank them for their expert advice and talents and your landing page.
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