Advancements in technology have made it confusing for customers to make choices concerning products and services. With the preponderance of goods and services out there, it’s hard to know which of the many to choose.
So, putting trust in a company has become more important than ever, just as important as building a brand. The problem is you can research until you’re blue in the face and still come away with nothing. You want the information now, not weeks down the road. That’s where trusting a brand comes into the picture. As a consumer, you’re more likely to deal with a company you trust and there are creative companies in Philadelphia that can be of help to you in developing that trust.
How do you gain confidence in and trust a particular brand? As a business person, you want to know how to build brand trust. There are ways to do that.
Experience with the Product/Service
Experiencing the actual use of a product or service helps in trusting a brand and that includes the quality of the product and the service that goes along with it. Customers put their trust in these crucial areas. They also look for additional services that include how a company affects society, how it treats consumers, how it responds to complaints, how well it protects the privacy of clients, how company staff fare in treatment, and how closely the company aligns with environmental and other issues.
Why is Trust Important in Business
Trust is important in business because it leads people to your product or service, and it’s an important approach to incorporate in your brand strategy. You want a brand that delivers with every dealing you engage in so that consumers will place their trust in you and your product. If not, they’ll look at other brands that go along with what they’re looking for in a product.
When a brand becomes trustworthy, loyalty to the brand will be the result. You’ll garner total trust and confidence in your product or service and consumers will spread the word to family, friends and coworkers. Your recommendations won’t go unnoticed or unappreciated. Building trust in your brand works and pays off with loyal customers, acceptance of the product, and influencing buying decisions.
Brand and Design
In today’s world, brands and designs are converging. Consumers are not only using certain brands but they’re connecting themselves with different aspects of the brand and their experience with them, which is not exclusive to advertising. Trust is part of brand messaging that connects with consumers interfacing with a product or service.
Brands now have to direct their appeal to a worldwide audience, so designs must be consistent and innovative. In order to build trust on a global level, brands require a collective of consumers who can give suggestions, address oversights, deal with mistakes and help companies stay on course with refining and changing their offerings. A lot of innovative practices occur within a company that is coupled with the trust created by consumers. This allows a company to co-create and engage in high levels of work, which assures the suitability of any innovations made to co-create and engage.
Experts are the Key to Building Trust
Without an expert spokesperson on your team, your brand will show limited progress. You want to look at who is representing you and their expertise concerning the purposes behind your brand. That person or persons may be media savvy and can get the word out about your product or service but if they don’t have deep knowledge of your brand’s point of view or actual purposes, consumers will question your brand integrity. It’s necessary that the person delivering the message does it in an informed and honest manner. When they relate information about your company, you want it to match the traditions and background of your company and its exact product specifications and outcomes. When the person representing you isn’t technically minded, but your consumers are, you will see limits on what consumers will trust.
Building trust also includes not allowing those managing your brand to get ahead of themselves and release a product before its time. You want alignment internally as well as externally. Make sure you have a plan in place to get your product off the ground and that everyone is on the same timeline within the company. You want to arrive at the same place at the same time. You don’t want to create a pattern of promising and not being able to deliver at the right time.
When announcing a goal, make your intentions clear. If changes occur, you want to relate when and why. You don’t want to make claims that are going to backfire. Building trust exists when consumers know your brand can validate consistently any claims of your product and its release date. You build trust when your audience knows your brand can substantiate any claims.
Consistency in Brand Messaging
Whether you decide to deliver your content through social media, websites, blogs, and other platforms ensure that you put the same message across all of your platforms. You should put the same brand message in place for all of them. Whether it’s content, interviews, customer service, or other pertinent information, you want consumers to experience the same message. Also, any with in-house communications should be the same. Employees of your company should be representatives of your brand and should reflect the same consistent message both internally and externally.
Whatever brand issues your company pursues concerning trust will require the collaboration of everyone involved. If you want to deliver a superior experience for consumers, many others within and outside of your company will have to be part of it. When you attempt to speak to expanded issues such as sustainability, reduction in poverty and security issues, you’ll want to bring in others whether it’s non-profit organizations, local and state governments, and regular citizens. With trust being a pivotal issue, adding others will be a source of great advantage.
Building brand trust with consumers is important and maintaining that trust is just as critical. If you want more information on how to build trust within and outside of your company, call Hyland Graphic Design & Advertising at (484) 879-6145. We’ll help you build trust in your company and brand.