As a website owner, you are always looking for ways to boost traffic to your site. You might have added new content or promoted it on social media with limited results. However, your website design can play a significant role in attracting those visitors to your website. If your site is struggling to draw traffic, you can make a few simple changes to your website design.
Web Design Is Important
When a website is poorly designed, you will have trouble attracting visitors to your site. Some businesses often fail to focus on the design of their website until after it has been built. At launch, it should be ready to be marketed to potential customers and visitors. With a great design, you can jump-start the process to increase your website traffic.
As part of your website design strategy, make sure to focus on the site map and content. Once the site is launched, you can increase your website traffic with a few tactics.
Increasing Website Traffic With a Web Design Strategy
You might not know it, but the website design can impact your ability to rank for search engines. That ranking power is often known as search engine optimization (SEO). When you design with SEO in mind, you can ensure that your site has the correct elements to attract traffic. With the proper SEO, your website will not have any negative traits that can impact your rankings.
Have a Responsive Design
With a responsive design, the site can display content effectively no matter what device the visitor uses. In some cases, a website can look distorted on a mobile device. Google is known to penalize sites with designs that are not responsive to all laptops, smartphones, or desktop devices. Many new websites are responsive. If you have an older site, you might want to check its responsiveness. A responsive web design is vital to help boost your traffic.
Test Your Site Speed
Websites with slow load times lead to poor user experiences. With that, potential visitors will leave in a hurry, searching for another website. Google will penalize your site by ranking you lower on the search engine results page (SERP), leading to missed traffic. SERP is important because most users only click on the first page for their results. If your website is buried in the back, you will not get many visitors to the site.
Take a look at your videos and images. In many cases, that content can slow down your load times. You want to have your content rendered in a way that can create a positive experience for your visitors. If you are having issues with the speed of your site, make sure to contact a Philadelphia branding and design agency.
Keep a Clean Website Code
As you know, code is used to build the pages of your website. Some scripts and plug-ins can prevent content from being indexed by search engines. On the other hand, inexperienced web developers often create clunky code, leading those crawlers to skip your page.
There is no use having content and keywords on the page if the search engine crawlers cannot access them. When your website is not indexed, it will lead to less traffic for you. Clean code will never give you any of these problems. Plus, it can help with faster loading times for your site.
Add Sharing Features
If you have spent time on any website, you have seen those share icons that allow you to send the content to a social media platform or your own site. These sharing features might seem trivial, but they can lead to more traffic for your website. When others see the engaging content, they are more likely to check it out for themselves.
Build a Blog
Blogging has remained one of the top ways to drive traffic to your website. When you have more content, there are more opportunities for a search engine to crawl it. When you provide fresh content on your site, it is more likely that Google will send traffic to your website. Along with that, blogging adds some credibility to your brand. It is also the perfect way to demonstrate your expertise and knowledge on a specific subject.
Optimize Your Content
After designing a great website and providing engaging content, how do you get a crawler to visit your site? On-page optimization is one way to get that vital information to the search engine crawlers.
With this optimization, you will want to place relevant keywords in the right places within your code and website content. Some of the places include image descriptions, meta titles, and page headings. SEO on-page optimization allows Google to make your website the authority on certain keywords and phrases. Your website design strategy should focus on these optimizations to ensure that traffic will come to your site.
Increase Website Traffic With a Great Design
These essential design tactics can help you create a well-designed website for your business, organization, or brand. You will want to have the correct elements in place so that you can start receiving visitors right after the big launch. Some issues can be hard to address after the site is active. In those cases, you might have to take down the site and start the design process from scratch. However, you can create a beautiful site that will attract valuable traffic with the right plan and design strategy.
Boost Your Website Traffic With the Right Design!
Whether you have an existing site or want to start from the bottom, Hyland Graphic Design & Advertising is ready to help. We are one of the best creative companies in Philadelphia. Our team can help you create a great website design that is sure to attract visitors. You don’t have to worry about the trial and error phase. We will get everything in place for the website’s launch. If you are ready to get more visitors to your website, make sure to call (484) 879-6145 to schedule a consultation.