How to Use Your Website as a Marketing Machine
Your Website Design is an Untapped Marketing Opportunity
If you’re not using your website design and marketing efforts together effectively, you could be missing out on a huge opportunity to use it as a marketing machine! Through a variety of different channels, you can use your website as the landing page to effectively convert leads. These channels include email marketing, social media marketing or PPC. Additionally, you can optimize your website for SEO to help increase your organic footprint, helping drive even more qualified traffic your way.
At the end of the day, your website is where you want visitors to land on and most importantly, convert. With more conversions, this leads to more sales! In this blog post, we will discuss how you can use your website as a marketing tool to help grow your business.
The Importance of Website Design and Marketing
Your website is the face of your company, it’s where online visitors can go to learn about your business, products and services. Now remember, it’s important to make a good first impression which is why it is so important to have a website that is not only made well, but built to accommodate the customer buyer journey.
In addition to having a quality website design, marketing is also key to a successful website. Your website is essentially your best under-rated marketing tool to drive conversions. Why? With a well designed website, you can help your customers find what they need to make a better more informed decision before making that next step. That next step could be filling out an online form or finalizing their checkout order. Whatever that next step is, it helps you get closer to increasing your sales.
Benefits of Using Your Website as a Marketing tool
As we’ve mentioned before, can use your website as a landing page for your various marketing initiatives. That’s why before running a campaign, it’s a good idea to create a custom website landing page to provide better information for your visitors to land on depending on your audience and the campaign. A landing page is a great way to collect leads or encourage visitors to take action such as sign up for a newsletter, download an e-book or make a purchase. You can drive traffic to your landing pages from various sources including email marketing, social media or PPC campaigns.
How To Use Your Website Design Work For Your Email Marketing Campaign
One way to use your website as a marketing machine is through email marketing. Email marketing allows you to reach a large audience with minimal effort and cost. You can use
your website as a landing page for your email campaigns where they can learn more about your business and services.
Not only can you use the website as a landing page, you can also use website features such as pop-up notifications requesting to capture your online visitor’s email addresses. So when customers visit your website, you can get their information to be able to market them in the future.
Make the Most Out of Your Website Design for Your PPC Marketing Campaign
You can also use your website as a landing page for people to click through as you run your pay-per-click (PPC) campaigns. A PPC campaign allows you to place ads such as images, videos or text on search engines and other websites. When someone clicks on one of your ads, they are immediately taken to your website where they can learn more about your business.
A great indicator if your PPC campaign is a success is by measuring the bounce rate of your website visitors that land on your website. Your bounce rate is the percentage of visitors that visited your website page and left without going to another page on your site, technically “bouncing.” If you’re seeing a high bounce rate from your PPC campaign, it may mean that you need to take another look at your landing page. It may even require a re-design of the specific website page to support your marketing efforts to provide a better experience. By reviewing the website design and marketing campaign, and making some even minor changes can help you on your way to a successful campaign.
Drive Traffic To Your Website Design Through Social Media Marketing
Another way to use your website design for marketing is by using it as a landing page for your social media campaigns. By creating social media accounts and sharing links to your website on these platforms, you can drive traffic and help online visitors learn more about your business. As people visit your website from these links, they will be able to see what you have to offer and may even sign up for your newsletter or opt-in form.
You can also include social media buttons on your website so that visitors can easily share your content with their followers. This can come in handy when you want your blogs to be shared!
Make Your Website Design More Optimized for SEO and Grow Your Marketing Efforts
Your website’s design is important part of your marketing efforts for a number of reasons as it can help you make a good first impression on potential customers and also improve your website’s SEO. What do we mean by SEO? Search Engine Optimization involves working on your website to increase your online visibility in search engines.
When it comes to website design and marketing yourself with SEO, there are a few key things you should keep in mind:
- Use keyword-rich SEO titles and meta descriptions
- Optimize your website’s images with alt-text
- Create easy-to-navigate pages
- Effectively use your H1, H2, H3, and H4 tags
While we only listed a few examples, if you implement these tactics, you will not only have a great website design that looks great but also ranks well in search engines. This will help you attract more visitors organically and grow your marketing efforts.
Invest in a High Quality Website Design and Start Marketing Yourself
Creating a well-designed website is the first step, but using it as a marketing tool is what will help you take your business to the next level. With some effort and creativity, you can use your website as a powerful marketing machine.
By following these tips, you can make sure that your website is working hard for you and helping you reach your marketing goals. If you are looking for a web development company to take your business’ website to the next level, contact us at Hyland Graphic Design & Advertising! We’re a local Philadelphia web design company with over two decades of experience and a proven track record for building award winning website designs.
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