Preparing For a Rebrand: 5 Steps to Ensure Success
Rebranding, or the change of a corporate image, is a little bit like making a meal. You prep all the ingredients, do the cooking, plate the food in an appealing manner, and then present it to the eager and hungry crowd. What few people realize…
Top 5 Factors To Consider When Hiring a Website Design Company
Now that your business is more than just an idea, you need to tackle something essential: the website. Nearly every business on the planet Earth is in need of a great website, especially with more and more people taking to their phones to learn…
How to Develop a Unique (& Memorable) Brand Identity in 2021
There are billions of businesses trying to make a name in the marketplace, and you need a solid brand to stand out from the competition. However, you need to understand the importance of a brand and find ways to create a strong one. Here are…
10 Elements Every Website Should Have
When someone visits your website for the first time, they form an impression, kind of like what happens at an interview or first date. In their mind, there is a checklist of things they favor or don't, and in the end, they form an opinion about…
The Fundamentals of Website Design For SMB
Some might say that a small business doesn't need a website. In the case of brick-and-mortar stores, this may be the case. However, there are relatively few companies that still rely on a traditional in-store approach. The world has moved online,…
Top 10 Web Design Trends for 2021
Web design is more important than ever, as the online marketplace becomes ever more crowded. That makes it harder and harder to compete for attention, ideas, and business. Consequently, the whole thing has become something like an "arms race,"…
Signs It’s Time to Rebrand Your Business
Rebranding is the process of completely changing your company's brand image. This usually involves the changing of logos and imagery, but it often goes a lot deeper than that. In a nutshell, it is something that companies do when they want to…
How To Find A Graphic Designer in Philadelphia PA
Everyone knows that a competent graphic designer is essential for proper advertising. Sure, you could just advertise with a plain lettered sign, but that isn't going to stand out very well. To set yourself apart from the competition, you will…
Why Graphic Design Is Important To Your Business
When you are trying to trim your business budget, it might be tempting to think that your graphic design team isn't essential. Although you may not need their services every single day, graphic designers are nonetheless an essential part of…
Pros of Hiring a Graphic Designer for Your Business
Not all companies keep a skilled graphic designer on staff. Some don't even bother hiring professional designers, thinking that they can handle everything in-house. While this may occasionally work, it will seldom be the optimal thing. The importance…
Five Tips for Website Promotion
The internet is filled with millions of websites, all fighting for traffic, trying to lure new visitors to what they offer whether it is information, products, or services. Trying to get your website noticed can be very difficult, and a lot…
SEO Services Can Significantly Improve the Visibility of Small Business
The internet has provided sellers with an expansive network of consumers at their fingertips. For small businesses, digital marketing provides an opportunity to increase visibility and grow an audience. Catching the attention of online users,…